Understanding and monitoring the engagement level of your users is a crucial part of maintaining and growing a successful online community. Fortunately, the Higher Logic platform makes this easy by providing a wide range of Engagement Types for you to manage. Assigning point values (i.e., Weight) to the Engagement Types that are important to your organization is a great way to measure the engagement level of your members and the types of content they enjoy, which in turn provides insight into how best to grow and evolve your online community. How can these points be used?
Performing actions across your site to earn points incentivizes users to remain active for months and years to come, as they can earn points for most actions they perform, like writing or replying to a discussion thread, uploading files, and writing blog posts. There are two main uses for these points:
- Recognition - You can assign the most engaged users a variety of "MVP" badges, helping to promote a sense of gamification among your members. See Set Up Ribbons & Badges to learn how to manage your site's ribbons.
- Tangible rewards - If the Redeemable Rewards feature is enabled on your community site, users can redeem these accrued points for real money or rewards; this system acts as an incentive to spur engagement across your community site. See Redeemable Rewards to learn more about setting up Redeemable Rewards for your community site.