If you use Topic Codes in Aptify, you can sync recipient-subscription data to Aptify from Higher Logic Thrive Marketing Enterprise (Thrive Marketing Enterprise) to Aptify; this is a one-way transmission from Thrive Marketing Enterprise. While subscription activity can be managed in either Thrive Marketing Enterprise or Aptify, Higher Logic recommends Thrive Marketing Enterprise be the database of record for your subscription activity. If it's Aptify, subscriptions are not managed in Thrive Marketing Enterprise, which means there must be a custom Aptify link appended to message templates.

The following subscription types can be mapped to Aptify:

• Unsubscribe to Group Categories or Group
• Unsubscribe to Message Categories

This article describes the different types of subscription activity that can be written back to Aptify via the dbo.TopicCode table.

Updating individual record preferences

Typically, Thrive Marketing Enterprise is the database of record for maintaining recipients' subscription preferences. Recipient subscription preferences are managed by:

• Users logging into Thrive Marketing Enterprise and manually changing their preferences
• A recipient clicking an unsubscribe link
• A subscription-management page hosted by Thrive Marketing Enterprise

Recipients can subscribe or unsubscribe by using any of the steps above.

Subscription activity transmitted to Aptify

Below are the workflows per unsubscribe setting in the integration. Tracking information will display in an integrated product provided the following conditions are met:

1. In Thrive Marketing Enterprise, Subscribe and Unsubscribe tracking is enabled in Settings > Integrations > Aptify Management.
2. The recipient in Thrive Marketing Enterprise has a valid ID in the Custom Member ID field.

When checking the tracking log in Settings > Integrations > Aptify Management, note the following:

• Records with a non-matching Custom Member ID to Aptify ID will fail and subsequently not add additional records to the Thrive Marketing Enterprise tracking area OR update the Topic Code.
• Tracking will push back on a scheduled basis to Aptify once daily.

Thrive Marketing Enterprise subscription activity as activity records

In this configuration, the following details in the Thrive Marketing Enterprise Tracking Activity table will not update unless the following conditions are met:

1. Subscribe and Unsubscribe tracking is enabled in Settings > Integrations > Aptify Management.
2. The recipient in Thrive Marketing Enterprise has a valid Aptify ID in the Custom Member ID field.

Thrive Marketing Enterprise subscription activity as opt-in activity in Aptify

In this configuration, the Topic Code will not update unless the following conditions are met:

1. Subscribe and Unsubscribe tracking is enabled in Settings > Integrations > Aptify Management.
2. The Manage Unsubscribe section has been configured. See the Thrive Marketing Enterprise unsubscribe information section under Thrive Marketing Enterprise data in Aptify in the Aptify Integration Guide for more information.
3. The recipient in Thrive Marketing Enterprise has a valid Integration ID in the Custom Member ID field.