Customers who are using Interest Areas in Personify can sync recipient subscription data to Personify from Higher Logic Thrive Marketing Enterprise (Thrive Marketing Enterprise). This is a one-way transmission from Thrive Marketing Enterprise to Personify.

While subscription activity can be explicitly managed in either Thrive Marketing Enterprise or Personify, it is recommended that Thrive Marketing Enterprise be the database of record for your subscription activity. If subscriptions are managed in Personify, there would have to be a custom Personify link appended to message templates.

The following subscription types can be mapped to Personify:

• Unsubscribe to Group Categories or Group
• Unsubscribe to Message Categories

This article describes the different types of subscription activities that can be written to Personify via the dbo.CUS_OPT_IN table.

Update individual record preferences

Typically, Thrive Marketing Enterprise is the database of record for maintaining recipients' subscription preferences. Recipients can self-manage their subscription preferences (subscribe or unsubscribe) via any of the following methods.

• Log in to Thrive Marketing Enterprise and manually changing their preferences
• Click an unsubscribe link
• Via a subscription-management page hosted by Thrive Marketing Enterprise

Subscription activity transmitted to Personify

Below are the workflows per unsubscribe setting in this integration. Tracking information will display in the integrated database provided the following conditions are met:

• In Thrive Marketing Enterprise, Subscribe and Unsubscribe tracking is enabled in Settings > Integrations > Personify Management.
• The recipient in Thrive Marketing Enterprise has a valid Master Customer ID in the Custom Member ID field.

When checking the tracking log in Settings > Integrations > Personify Management, note the following:

• Records with a non-matching Custom Member ID to Personify will fail and subsequently not add additional records to the Thrive Marketing Enterprise tracking area OR update the Interest Area.
• Tracking will push back on a scheduled basis to Personify once daily.

Thrive Marketing Enterprise subscription activity as activity records

In this configuration, the following details in the CUS_ACTIVITY table will not update unless the following conditions are met:

• Subscribe and Unsubscribe tracking is enabled in Settings > Integrations > Personify Management.
• The recipient in Thrive Marketing Enterprise has a valid Master Customer ID in the Custom Member ID field.

Thrive Marketing Enterprise subscription activity as opt in activity in Personify

In this configuration, the Opt In flag (Interest Area) will not update unless the following conditions are met:

• Subscribe and Unsubscribe tracking is enabled in Settings > Integrations > Personify Management.
• The Manage Unsubscribe section has been configured. See the Personify Integration Guide for more information.
• The recipient in Thrive Marketing Enterprise has a valid Integration ID in the Custom Member ID field.