Knowledge Base

Landing Pages and Web Tracking Requests

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Use these requests to retrieve summary information about Landing Pages and web-tracking activities.

Landing Pages Summary

This grid request shows Landing Page summaries.

Request

<GridRequest xmlns="http://partner.informz.net/aapi/2009/08/">
<Password></Password>
<Brand id="xxxx">Test Brand</Brand>
<User></User>
<Grids>
<Grid type="landing_pages_summary">
<ReturnFields>
<DataElement>brand_id</DataElement>
<DataElement>month_id</DataElement>
<DataElement>year_id</DataElement>
<DataElement>page_name</DataElement>
<DataElement>page_type</DataElement>
<DataElement>page_status</DataElement> (Active/In Progress/Archived)
<DataElement>url</DataElement>
<DataElement>views_count</DataElement>
<DataElement>submits_count</DataElement>
<DataElement>unsubscribes_count</DataElement>
<DataElement>modified_date</DataElement>
<DataElement>folder</DataElement>
</ReturnFields>
</Grid>
</Grids>

Demo data

To retrieve demo data from this request (typically for testing), append the text "_demo" to the Grid Type tag.

<Grid type="landing_pages_summary_demo">

Web Tracking Summary

This grid request shows a complete web tracking summary.

Request

<GridRequest xmlns="http://partner.informz.net/aapi/2009/08/">
<Password></Password>
<Brand id="xxxx">Brand Name</Brand>
<User>admin</User>
<Grids>
<Grid type="web_tracking_summary">
<ReturnFields>
<DataElement>brand_id</DataElement>
<DataElement>month</DataElement>
<DataElement>year</DataElement>
<DataElement>sessions</DataElement>
<DataElement>users</DataElement>
<DataElement>pages</DataElement>
<DataElement>pageviews</DataElement>
<DataElement>pageviews_per_session</DataElement>
<DataElement>num_purchases</DataElement>
<DataElement>total_purchase_value</DataElement>
<DataElement>avg_purchase_value</DataElement>
<DataElement>last_purchase_date</DataElement>
<DataElement>known_users</DataElement>
<DataElement>anonymous_users</DataElement>
<DataElement>new_users</DataElement>
<DataElement>existing_users</DataElement>
<DataElement>know_users_perc_of_users</DataElement>
<DataElement>anonymous_users_perc_of_users</DataElement>
<DataElement>new_users_perc_of_users</DataElement>
<DataElement>existing_users_perc_of_users</DataElement>
<DataElement>bounces</DataElement>
<DataElement>bounces_perc_of_sessions</DataElement>
<DataElement>referral</DataElement>
<DataElement>informz_email</DataElement>
<DataElement>social</DataElement>
<DataElement>search</DataElement>
<DataElement>direct</DataElement>
<DataElement>referral_perc_of_sessions</DataElement>
<DataElement>informz_email_perc_of_sessions</DataElement>
<DataElement>social_perc_of_sessions</DataElement>
<DataElement>search_perc_of_sessions</DataElement>
<DataElement>direct_perc_of_sessions</DataElement>
<DataElement>linkedin</DataElement>
<DataElement>facebook</DataElement>
<DataElement>twitter</DataElement>
<DataElement>linkedin_perc_of_sessions</DataElement>
<DataElement>facebook_perc_of_sessions</DataElement>
<DataElement>twitter_perc_of_sessions</DataElement>
<DataElement>first_place_search</DataElement>
<DataElement>second_place_search</DataElement>
<DataElement>third_place_search</DataElement>
<DataElement>fourth_place_search</DataElement>
<DataElement>first_place_search_num</DataElement>
<DataElement>second_place_search_num</DataElement>
<DataElement>third_place_search_num</DataElement>
<DataElement>fourth_place_search_num</DataElement>
<DataElement>first_place_search_perc_of_sessions</DataElement>
<DataElement>second_place_search_perc_of_sessions</DataElement>
<DataElement>third_place_search_perc_of_sessions</DataElement>
<DataElement>fourth_place_search_perc_of_sessions</DataElement>
<DataElement>first_place_country</DataElement>
<DataElement>second_place_country</DataElement>
<DataElement>third_place_country</DataElement>
<DataElement>fourth_place_country</DataElement>
<DataElement>first_place_country_num</DataElement>
<DataElement>second_place_country_num</DataElement>
<DataElement>third_place_country_num</DataElement>
<DataElement>fourth_place_country_num</DataElement>
<DataElement>first_place_country_perc_of_sessions</DataElement>
<DataElement>second_place_country_perc_of_sessions</DataElement>
<DataElement>third_place_country_perc_of_sessions</DataElement>
<DataElement>fourth_place_country_perc_of_sessions</DataElement>
<DataElement>first_place_browser</DataElement>
<DataElement>second_place_browser</DataElement>
<DataElement>third_place_browser</DataElement>
<DataElement>fourth_place_browser</DataElement>
<DataElement>first_place_browser_num</DataElement>
<DataElement>second_place_browser_num</DataElement>
<DataElement>third_place_browser_num</DataElement>
<DataElement>fourth_place_browser_num</DataElement>
<DataElement>first_place_browser_perc_of_sessions</DataElement>
<DataElement>second_place_browser_perc_of_sessions</DataElement>
<DataElement>third_place_browser_perc_of_sessions</DataElement>
<DataElement>fourth_place_browser_perc_of_sessions</DataElement>
</ReturnFields>
</Grid>
</Grids>
</GridRequest>

Demo data

To retrieve demo data from this request (typically for testing), append the text "_demo" to the Grid Type tag.

<Grid type="web_tracking_summary_demo">

Web Tracking Interaction Summary

This grid request provides a summary of all web tracking interactions.

Request

<GridRequest xmlns="http://partner.informz.net/aapi/2009/08/">
<Password></Password>
<Brand id="xxxx">Brand Name</Brand>
<User>admin</User>
<Grids>
<Grid type="web_tracking_interactions_summary">
<ReturnFields>
<DataElement>brand_id</DataElement>
<DataElement>month</DataElement>
<DataElement>year</DataElement>
<DataElement>category</DataElement>
<DataElement>action</DataElement>
<DataElement>interaction_num</DataElement>
</ReturnFields>
</Grid>
</Grids>
</GridRequest>

Demo data

To retrieve demo data from this request (typically for testing), append the text "_demo" to the Grid Type tag.

<Grid type="web_tracking_interactions_summary_demo">

Web Tracking Page Summary

This grid request provides a web tracking page summary.

Request

<GridRequest xmlns="http://partner.informz.net/aapi/2009/08/">
<Password></Password>
<Brand id="xxxx">Brand Name</Brand>
<User>admin</User>
<Grids>
<Grid type="web_tracking_page_summary">
<ReturnFields>
<DataElement>brand_id</DataElement>
<DataElement>month</DataElement>
<DataElement>year</DataElement>
<DataElement>type</DataElement>
<DataElement>name</DataElement>
<DataElement>pageviews</DataElement>
<DataElement>avg_duration</DataElement>
<DataElement>users</DataElement>
<DataElement>known_users</DataElement>
<DataElement>entrances</DataElement>
<DataElement>exits_perc</DataElement>
<DataElement>bounces_perc</DataElement>
<DataElement>create_date</DataElement>
</ReturnFields>
</Grid>
</Grids>
</GridRequest>

Demo data

To retrieve demo data from this request (typically for testing), append the text "_demo" to the Grid Type tag.

<Grid type="web_tracking_page_summary_demo">

Web Tracking Purchase Summary

This grid request provides a summary of all purchases/transactions that are tracked with Informz web tracking.

Request

<GridRequest xmlns="http://partner.informz.net/aapi/2009/08/">
<Password></Password>
<Brand id="xxxx">Brand Name</Brand>
<User>admin</User>
<Grids>
<Grid type="web_tracking_purchase_summary">
<ReturnFields>
<DataElement>brand_id</DataElement>
<DataElement>month</DataElement>
<DataElement>year</DataElement>
<DataElement>sku</DataElement>
<DataElement>name</DataElement>
<DataElement>purchases_num</DataElement>
<DataElement>purchases_value</DataElement>
</ReturnFields>
</Grid>
</Grids>
</GridRequest>

Demo data

To retrieve demo data from this request (typically for testing), append the text "_demo" to the Grid Type tag.

<Grid type="web_tracking_purchase_summary_demo">
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