Knowledge Base

Mailing Activity Opens

  • Updated

Use these documents to retrieve detailed information about mailings being opened.

Opens

This document retrieves information from a mailing.

Data Element Type Length Conditional Description
Count Int   False Number of matches based upon criteria
email String 100 True Email address
mailing_id Int   True Unique mailing ID
mailing_instance_id Int   True Unique mailing instance ID
open_date DateTime   True DateTime
user_id Int   True Remote Application User ID
email_client_name String 100 False Name of the email client
email_client_type_name String 100 False Type of the email client
ip_address String 50 False P Address of user who opens email

Request

<GridRequest xmlns="http://partner.informz.net/aapi/2009/08/">
 <Brand id="0">Test</Brand>
 <User></User>
 <Grids>
  <Grid type="mailing_activity_opens">
   <ReturnFields>
    <DataElement>mailing_id</DataElement>
    <DataElement>mailing_instance_id</DataElement>
    <DataElement>open_date</DataElement>
    <DataElement>user_id</DataElement>
   </ReturnFields>
  </Grid>
 </Grids>
</GridRequest>

Opens by Hour

This document retrieves hourly-interval information from a mailing.

Data Element Type Length Conditional Description
Count Int   False Number of matches based upon criteria
Day Int   True DateTime of first open by a subscriber
Hour Int   True Hour
mailing_id Int   True Unique mailing ID
mailing_Instance_id Int   True Unique mailing instance ID
Month Int   True Month
open_count Int   True Number of opens
Year Int   True Year

Request

<GridRequest xmlns="http://partner.informz.net/aapi/2009/08/">
 <Password></Password>
 <Brand id="9999">Test Brand</Brand>
 <User></User>
 <Grids>
  <Grid type="mailing_activity_opens_by_hour">
   <ReturnFields>
    <DataElement>day</DataElement>
    <DataElement>hour</DataElement>
    <DataElement>mailing_id</DataElement>
    <DataElement>mailing_instance_id</DataElement>
    <DataElement>month</DataElement>
    <DataElement>open_count</DataElement>
    <DataElement>year</DataElement>
   </ReturnFields>
  </Grid>
 </Grids>
</GridRequest>

First Open

This document retrieves the first-open information from a mailing.

Data Element Type Length Conditional Description
Count Int   False Number of matches based upon criteria
email String 100 True Email address
first_open_date DateTime   True DateTime
mailing_id Int   True Unique mailing ID
mailing_instance_id Int   True Unique mailing instance ID
mailing_name Int   True Unique mailing name
user_id Int   True Remote Application User ID
email_client_name String 100 False Name of the email client
email_client_type_name String 100 False Type of the email client

Request

<GridRequest xmlns="http://partner.informz.net/aapi/2009/08/">
 <Brand id="0">Test</Brand>
 <User></User>
 <Grids>
  <Grid type="mailing_activity_first_open">
   <ReturnFields>
    <DataElement>email</DataElement>
    <DataElement>first_open_date</DataElement>
    <DataElement>mailing_id</DataElement>
    <DataElement>mailing_instance_id</DataElement>
    <DataElement>mailing_name</DataElement>
    <DataElement>user_id</DataElement>
   </ReturnFields>
  </Grid>
 </Grids>
</GridRequest>

Notes

  • A maximum of 10,000 rows can be returned in one request.

First Open by Hour

This document retrieves first-open information, by hour intervals, from a mailing.

Data Element Type Length Conditional Description
Count Int   True Day
Day Int   True DateTime of first open by a subscriber
Hour Int   True Hour
mailing_id Int   True Unique mailing ID
mailing_Instance_id Int   True Unique mailing instance ID
Month Int   True Month
open_count Int   True Number of opens
Year Int   True Year

Request

<GridRequest xmlns="http://partner.informz.net/aapi/2009/08/">
 <Password></Password>
 <Brand id="9999">Test Brand</Brand>
 <User></User>
 <Grids>
  <Grid type="mailing_activity_first_open_by_hour">
   <ReturnFields>
    <DataElement>day</DataElement>
    <DataElement>hour</DataElement>
    <DataElement>mailing_id</DataElement>
    <DataElement>mailing_instance_id</DataElement>
    <DataElement>month</DataElement>
    <DataElement>open_count</DataElement>
    <DataElement>year</DataElement>
   </ReturnFields>
  </Grid>
 </Grids>
</GridRequest>

Mailing Summary

This document retrieves all mailing summary details. Enter a mailing_instance_id to retrieve details for a specific mailing instance.

Data Element Type Length Conditional Description
aol_complaint_count Int   False Number of AOL complaints
blocked_count Int   False Number of blocks
bounces_resent_count Int   False Number of resent blocked mailings (optional feature)
calculation_date DateTime   False The "as of" DateTime for the stats
challenge_count Int   False Number of ISP challenges
Count Int   False Number of matches found based upon criteria used
forwards_unique_count Int   False Number of unique forwards
hard_bounce_count Int   False Number of hard bounces
html_emails_count Int   False Number of mailings specified to go in HTML format
html_emails_bounce_count Int   False Number of HTML formats that bounced
links_clicked_unique_count Int   False Number of unique clicked links
mailing_ID Int   True Unique ID for a mailing
mailing_instance_ID Int   False Unique ID for a mailing instance
opens_unique_count Int   False Number of unique opens
opt_out_count Int   False Number of opt outs that occurred
send_a_friend_count Int   False Number of "Send a Friend" (forwards) that occurred
sent_count Int   False Number sent
soft_bounce_count Int   False Number of soft bounces
text_emails_count Int   False Number of emails specified to go in text format
text_emails_bounce_count Int   False Number of text formats that bounced
unsubscribes_count Int   False Number of unsubscribes that occurred
opens_skim_count Int   False Number of opens that skimmed the mailing
opens_read_count Int   False Number of opens that read the mailing
clicks_facebook_count Int   False Number of clicks on Facebook
clicks_twitter_count Int   False Number of clicks on Twitter
clicks_linkedin_count Int   False Number of clicks on LinkedIn
clicks_addthis_count Int   False Number of clicks on Addthis
opens_mobile_count Int   False Number of opens on mobile devices
opens_desktop_count Int   False Number of opens on desktop computers
opens_unknown_count Int   False Number of opens on unknown devices
opens_web_browser_count Int   False Number of opens on web browsers
opens_web_based_email_count Int   False Number of opens on web based emails
opens_facebook_count Int   False Number of opens on Facebook
opens_twitter_count Int   False Number of opens on Twitter
opens_linkedin_count Int   False Number of opens on LinkedIn
opens_addthis_count Int   False Number of opens on Addthis
clicks_mailing_post_facebook_count Int   False Number of Mailing Posts to Facebook
clicks_mailing_post_twitter_count Int   False Number of Mailing Posts to Twitter
web_track_sessions_count Int   False Number of web tracking sessions
web_track_unique_sessions_count Int   False Number of unique web tracking sessions
web_track_pages_count Int   False Number of web tracking pages
web_track_duration_count Int   False Web tracking duration
web_track_events_count Int   False Number of web tracking events
web_track_transactions_count Int   False Number of web tracking transactions
web_track_transaction_value Int   False Total value of web tracking transactions
web_track_view_pages_count Int   False Number of web tracking pages viewed
mailing_date DateTime   False Date of the mailing
mailing_name String 1000 False Name of the mailing

Request 1

<GridRequest xmlns="http://partner.informz.net/aapi/2009/08/">
<Password></Password>
<Brand id="9999">Test Brand</Brand>
<User></User>
  <Grids>
  <Grid type="mailing_activity">
   <ReturnFields>
<DataElement>mailing_instance_id</DataElement>
<DataElement>mailing_id</DataElement>
<DataElement>brand_id</DataElement>
<DataElement>sent_count</DataElement>
<DataElement>soft_bounce_count</DataElement>
<DataElement>hard_bounce_count</DataElement>
<DataElement>aol_complaint_count</DataElement>
<DataElement>challenge_count</DataElement>
<DataElement>bounces_resent_count</DataElement>
<DataElement>blocked_count</DataElement>
<DataElement>text_emails_count</DataElement>
<DataElement>html_emails_count</DataElement>
<DataElement>links_clicked_unique_count</DataElement>
<DataElement>opens_unique_count</DataElement>
<DataElement>forwards_unique_count</DataElement>
<DataElement>unsubscribes_count</DataElement>
<DataElement>send_a_friend_count</DataElement>
<DataElement>calculation_date</DataElement>
<DataElement>text_emails_bounce_count</DataElement>
<DataElement>html_emails_bounce_count</DataElement>
<DataElement>opt_out_count</DataElement>
<DataElement>count</DataElement>
<DataElement>opens_skim_count</DataElement>
<DataElement>opens_read_count</DataElement>
<DataElement>clicks_facebook_count</DataElement>
<DataElement>clicks_twitter_count</DataElement>
<DataElement>clicks_linkedin_count</DataElement>
<DataElement>clicks_addthis_count</DataElement>
<DataElement>opens_mobile_count</DataElement>
<DataElement>opens_desktop_count</DataElement>
<DataElement>opens_unknown_count</DataElement>
<DataElement>opens_web_browser_count</DataElement>
<DataElement>opens_web_based_email_count</DataElement>
<DataElement>opens_facebook_count</DataElement>
<DataElement>opens_twitter_count</DataElement>
<DataElement>opens_linkedin_count</DataElement>
<DataElement>opens_addthis_count</DataElement>
<DataElement>clicks_mailing_post_facebook_count</DataElement>
<DataElement>clicks_mailing_post_twitter_count</DataElement>
<DataElement>web_track_sessions_count</DataElement>
<DataElement>web_track_unique_sessions_count</DataElement>
<DataElement>web_track_pages_count</DataElement>
<DataElement>web_track_pages_count</DataElement>
<DataElement>web_track_duration_count</DataElement>
<DataElement>web_track_events_count</DataElement>
<DataElement>web_track_transactions_count</DataElement>
<DataElement>web_track_transaction_value</DataElement>
<DataElement>web_track_view_pages_count</DataElement>
<DataElement>mailing_date</DataElement>
<DataElement>mailing_name</DataElement>
   </ReturnFields>
   </Grid>
 </Grids>

Request 2

Use the following XML for Demo Data:

<GridRequest xmlns="http://partner.informz.net/aapi/2009/08/">
 <Password></Password>
 <Brand id="9999">Test Brand</Brand>
 <User></User>
  <Grids>
  <Grid type="mailing_activity_demo">
   <ReturnFields>
<DataElement>mailing_instance_id</DataElement>
<DataElement>mailing_id</DataElement>
<DataElement>brand_id</DataElement>
<DataElement>sent_count</DataElement>
<DataElement>soft_bounce_count</DataElement>
<DataElement>hard_bounce_count</DataElement>
<DataElement>aol_complaint_count</DataElement>
<DataElement>challenge_count</DataElement>
<DataElement>bounces_resent_count</DataElement>
<DataElement>blocked_count</DataElement>
<DataElement>text_emails_count</DataElement>
<DataElement>html_emails_count</DataElement>
<DataElement>links_clicked_unique_count</DataElement>
<DataElement>opens_unique_count</DataElement>
<DataElement>forwards_unique_count</DataElement>
<DataElement>unsubscribes_count</DataElement>
<DataElement>send_a_friend_count</DataElement>
<DataElement>calculation_date</DataElement>
<DataElement>text_emails_bounce_count</DataElement>
<DataElement>html_emails_bounce_count</DataElement>
<DataElement>opt_out_count</DataElement>
<DataElement>count</DataElement>
<DataElement>opens_skim_count</DataElement>
<DataElement>opens_read_count</DataElement>
<DataElement>clicks_facebook_count</DataElement>
<DataElement>clicks_twitter_count</DataElement>
<DataElement>clicks_linkedin_count</DataElement>
<DataElement>clicks_addthis_count</DataElement>
<DataElement>opens_mobile_count</DataElement>
<DataElement>opens_desktop_count</DataElement>
<DataElement>opens_unknown_count</DataElement>
<DataElement>opens_web_browser_count</DataElement>
<DataElement>opens_web_based_email_count</DataElement>
<DataElement>opens_facebook_count</DataElement>
<DataElement>opens_twitter_count</DataElement>
<DataElement>opens_linkedin_count</DataElement>
<DataElement>opens_addthis_count</DataElement>
<DataElement>clicks_mailing_post_facebook_count</DataElement>
<DataElement>clicks_mailing_post_twitter_count</DataElement>
<DataElement>web_track_sessions_count</DataElement>
<DataElement>web_track_unique_sessions_count</DataElement>
<DataElement>web_track_pages_count</DataElement>
<DataElement>web_track_pages_count</DataElement>
<DataElement>web_track_duration_count</DataElement>
<DataElement>web_track_events_count</DataElement>
<DataElement>web_track_transactions_count</DataElement>
<DataElement>web_track_transaction_value</DataElement>
<DataElement>web_track_view_pages_count</DataElement>
<DataElement>mailing_date</DataElement>
<DataElement>mailing_name</DataElement>
   </ReturnFields>
  </Grid>
 </Grids>

Notes

  • Use the MailingDetails document to get the individual email addresses that make up these aggregated values.

Totals

This request returns subscriber activity.

Data Element Type Length Conditional Description
activity_date Date   True The date the interaction occurred
click_count Int   True Total count of clicks for the time period
first_open_count Int   True Count of the first open
mailing_folder_id Int   True Mailing folder ID
Sent Int   True Count if it was sent

Request

<GridRequest xmlns="http://partner.informz.net/aapi/2009/08/">
 <Password></Password>
 <Brand id="9999">Test Brand</Brand>
 <User></User>
 <Grids>
  <Grid type="mailing_activity_totals">
   <Conditions>
    <Condition>
     <Single>
      <DataElement>mailing_folder_id</DataElement>
      <DataValue>3212</DataValue>
      <Comparator>EQ</Comparator>
     </Single>
    </Condition>
    <Condition>
     <Between>
      <DataElement>activity_date</DataElement>
      <DataValue>2009-09-23T00:00:00</DataValue>
      <DataValue>2009-09-23T23:59:59</DataValue>
     </Between>
    </Condition>
   </Conditions>
   <ReturnFields>
    <DataElement>activity_date</DataElement>
    <DataElement>click_count</DataElement>
    <DataElement>first_open_count</DataElement>
    <DataElement>sent_count</DataElement>
   </ReturnFields>
  </Grid>
 </Grids>
</GridRequest>

Response

<GridResponse>
 <?xml version="1.0" encoding="utf-16"?>
 <GridResponse xmlns:xsi=http://www.w3.org/2001/XMLSchema-instance xmlns:xsd="http://www.w3.org/2001/XMLSchema">
  <Brand id="9999">Test Brand</Brand>
  <User></User>
  <Grids>
   <Grid type="mailing_activity_totals">
   <Record row="1">
    <Fields>
     <Field element="mailing_folder_name">3212</Field>
     <Field element="activity_date">20090923T08:03:14</Field>
     <Field element="click_count">34</Field>
     <Field element="first_open_count">1</Field>
     <Field element="sent_count">1</Field>
    </Fields>
   </Record>
   <Record row="2">
    <Fields>
     <Field element="mailing_folder_name">3212</Field>
     <Field element="activity_date">20090923T18:18:14</Field>
     <Field element="click_count">0</Field>
     <Field element="first_open_count">0</Field>
     <Field element="sent_count">1</Field>
    </Fields>
   </Record>
   <Record row="3">
    <Fields>
     <Field element="mailing_folder_name">3212</Field>
     <Field element="activity_date">20090923T12:00:09</Field>
     <Field element="click_count">2</Field>
     <Field element="first_open_count">1</Field>
     <Field element="sent_count">2</Field>
    </Fields>
   </Record>
   </Grid>
  </Grids>
</GridResponse>

Notes

  • A maximum of 60,000 rows can be returned in one request.
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