NOTE: This article contains information that is not Higher Logic proprietary information. Higher Logic provides this information as a courtesy, but is not responsible for the contents.
Target Groups in Higher Logic Thrive Marketing Professional (Thrive Marketing Professional) are the foundation of your marketing campaigns. The Aptify integration uses campaign to create target groups in Thrive Marketing Professional.
Campaigns constructed in Aptify
There is a four-step process to construct a campaign in Aptify, which Thrive Marketing Professional then uses to generate a target group. The steps are:
- Create a view
- Create a campaign
- Associate the view to the campaign with a segment
- Use the Campaign List Builder wizard to populate the prospect list
The process is detailed in Aptify Integration Campaigns - Informz Target Groups.
Prospect lists in Thrive Marketing Professional
When using campaign segments, prospect lists are updated based on the frequency of the scheduled task that is established when the integration is setup.
New campaign prospect lists views are placed in the Aptify folder in Thrive Marketing Professional when they come to Thrive Marketing Professional as target groups. These target groups can later be moved to other folders.
Static Prospect lists
You can manually create a static prospect list without campaign segments. As these lists are static, they do not update. Be aware of this limitation when using prospect lists without campaign segments.