Higher Logic Informz target groups provide a solid foundation for your marketing campaigns. The Informz for Aptify integration uses Aptify campaigns as the basis for creating target groups.
Construct a campaign
You will use four steps to construct a campaign in Aptify. Informz then takes the information from this campaign to generate a target group. The steps are:
- Create a view
- Create a campaign
- Associate the view to the campaign with a segment
- Use the Campaign List Builder wizard to populate the prospect list
You can manually create a static prospect list without campaign segments. As these lists are static, they do not update. Be aware of this limitation when using prospect lists without campaign segments.
Prospect lists in Informz
When using campaign segments, prospect lists are updated based on the frequency of the scheduled task that is established when the integration is setup.
New campaign prospect lists views are placed in the Aptify folder in Informz when they come to Informz as target groups. These target groups can later be moved to other folders.