A writeback is how Higher Logic Thrive Marketing Professional (Thrive Marketing Professional) transfers information to Association Anywhere. By writing "unsubscribe" and "resubscribe" activities, you won't have to worry about your subscriber's preferences. With all the data logistics under control, you can focus on engagement.
Unsubscribe writebacks
A subscriber can unsubscribe via a hyperlink in a Thrive Marketing Professional mailing. This action is logged in Thrive Marketing Professional and is stored in a queue to be written to Association Anywhere.
Thrive Marketing Professional checks this queue regularly looking for new unsubscribes to write to Association Anywhere.
Once sent to Association Anywhere, the Exclude checkbox is checked, thereby removing the customer record in Association Anywhere from ALL future email communications.
The Exclude checkbox
To access the Exclude checkbox, open your desired customer record.
- Click the Switch View dropdown list and select E-Contact.
- Click the Contact Preferences tab.
- Click Edit Customer Preferences.
The Update Customer Contact Preferences page opens. If the subscriber has opted-out of mailings, the Exclude checkbox will be checked. This will exclude them from ALL preference categories/subcategories.
Resubscribe writebacks
A resubscribe writeback is created any time a Thrive Marketing Professional admin manually resubscribes a subscriber. Like unsubscribes, these writebacks are stored in a queue that is regularly polled.
Resubscribe writebacks include the location of the original unsubscribe and whether the Exclude the recipient from all communications flag should be set to True (this occurs if the original unsubscribe occurred in Association Anywhere).
The resubscribe must occur where the unsubscribe occurred. If a customer unsubscribes via a link in a Thrive Marketing Professional mailing, the resubscribe must occur in Thrive Marketing Professional.
View writeback queue
- Navigate to Admin > Setup > Bridge Configuration.
- Click List of Attributes (also leads to edit).
The table shows all pending, completed, and failed writebacks. This is useful for diagnosing any problems that have occurred.
