Integrated opt-out management between iMIS and Informz has been a long-standing feature. In time, Informz has developed IPM as the next generation of this feature (see IPM for iMIS to learn more). This not only creates an overall better subscriber experience but also allows you to collect more data from your subscribers.
NOTE: If you're not using this feature, contact Higher Logic to see if IPM for iMIS is the right solution for your organization.
The iOptOut writeback occurs immediately when a subscriber clicks the iMIS opt-out link in a mailing. It writes back the opt-out value to a specific field in a user-defined table in iMIS, and then writes back to the activity table.
NOTE: The user-defined table is determined by the user.
Informz writes back all information that populates the subscriber's table: iMIS Name ID, Opt-Out Date, Subscriber Email Address, and the field that is being opted-out. This occurs after a user interacts with an iMIS Preference Management Form.
TIP: You can use this method to manage opt-ins instead of opt-outs. Make sure that the data is managed properly so data integrity is maintained (such as opt-out activity, which, in this case, would be inaccurate).