Personalizations are a great way to engage your subscribers, and because the Higher Logic Thrive Marketing Professional (Thrive Marketing Professional) for MemberSuite integration supports many different personalization fields, you’ll never be at a loss when you need to add some subscriber data to your mailings. Let’s look at the various personalization options that are available.
Available fields
| Age | Home Zip Code | Primary Organization Role |
| Chapter | ID | Seasonal Address End |
| Communications Last Verified | Individuals | Seasonal Address Line 1 |
| Communications Last Verified From | Inherited | Seasonal Address Line 2 |
| Company | Join Date | Seasonal Address Start |
| Created Date | Keywords | Seasonal City |
| Date of Birth | Last Modified Date | Seasonal Country |
| Designation | Last Name | Seasonal Zip Code |
| Email Address | Membership Object | Sort Name |
| Email Address #2 | Membership Status | Suffix |
| Email Address #3 | Membership Type | Title |
| Expire Date | MemberSuite ID | Website |
| Favorite Sport | Middle Name | Work Address Line 1 |
| Fax Phone # | Mobile Phone # | Work Address Line 2 |
| Home Address Line 1 | Name | Work City |
| Home Address Line 2 | Nickname | Work Country |
| Home City | Notes | Work Phone # |
| Home Country | Payment Gateway ID | Work State |
| Home Phone # | Prefix | Work Zip Code |
| Home State | Primary Organization |
Insert personalizations in a mailing
Mailing Designer 1
Personalization fields are selected from the Personalization Toolbar in the Thrive Marketing Professional editor. They have the following format:
%%WSI||FIELDNAME%%
Mailing Designer 2
- In the Rich Text Editor, click the Personalization Icon.
- Click the Personalization Type menu and select Integrated Personal Info.
- Click your desired personalization to add it to the mailing's content.
Send mailings with personalization codes
The data to populate the code are retrieved from MemberSuite when you send a mailing. Personalization data are not stored locally in Thrive Marketing Professional unless you use cached personalizations (which ultimately need to be refreshed). Non-cached data are gathered from MemberSuite just before the mailing sends.
List of attributes
The List of Attributes page provides details about each personalization used in a mailing. To access it:
- Navigate to Admin > Setup > Bridge Configuration.
- Click List of Personalization Attributes. The next page displays all fields from MemberSuite that can be used for personalization.
- Click Edit to modify the corresponding personalization. You'll see the following attributes:
- Attribute Use - Allows a MemberSuite field to display, or not, in the personalization field list in the editor.
- Internal Name - The field name found in MemberSuite. This does not need to be changed
- Comment - Used for internal documentation about the use of a personalization fields
- Data Element - The MemberSuite name of the field. This cannot be changed.
- Is Valid - Determines if the field is valid for personalizations.
- Display Name - Editable to provide a more descriptive name for Informz users.
- Personalization Default - The value Thrive Marketing Professional uses when no value is available from MemberSuite.
NOTE: If you don't want to use a particular data field for personalization, uncheck the Personalization box in the Attribute Use field.