The Higher Logic Thrive Marketing Professional (Thrive Marketing Professional) for netFORUM Enterprise integration provides an effective way to extend the value of netFORUM Enterprise 2014 or 2015.

The Thrive Marketing Professional approach to the integration provides a clean user experience by allowing netFORUM Enterprise to remain the database of record, and sharing information between the applications as needed and in real time. Using Thrive Marketing Professional provides valuable deliverability services, advanced reporting, and campaign consultation.

Clients use netFORUM Enterprise’s Query Builder tool to create queries that will be used by Thrive Marketing Professional as target groups to send mailings to a list of recipients. Thrive Marketing Professional will periodically, and on request, retrieve these lists and the records in the list via a sync.

Functionality

This integration delivers the following functionality:

• Retrieve a list of dynamic queries from netFORUM Enterprise from Customer and Audience
• Retrieve a filtered set of dynamic queries for a Thrive Marketing Professional child account
• Retrieve individual subscribers for the target group list
• Automatic and manual syncing of target group lists
• Use of netFORUM Enterprise fields for personalization in a mailing
• Mailing Activity writeback to individual records in netFORUM Enterprise
• Unsubscribe/Resubscribe writebacks to individual records in netFORUM Enterprise

netFORUM Enterprise has built-in email functionality as part of its baseline product. This can be used to send a mailing to a single contact or a list. These mailings can either be marketing-oriented or transactional (i.e., an acknowledgement of a purchase or an event registration). This functionality remains enabled in netFORUM Enterprise.