The Informz for Salesforce integration provides an effective way to harness the strengths of Salesforce and Informz for effective and efficient eMarketing campaigns. Informz provides valuable deliverability services, advanced reporting, and campaign consultation.
The Informz for Salesforce integration delivers the following functionality:
- Retrieve a list of Contact reports from Salesforce.
- Retrieve a list of Lead reports from Salesforce.
- Sync target groups, which include Salesforce report details and counts.
- Support Lead to Contact conversion.
- Use Salesforce fields for personalization within Informz mailings.
- Perform unsubscribe, resubscribe, emails sent, and emails and opened writebacks.
The Informz integration works with the Unlimited and Enterprise editions of Salesforce. The Salesforce API license is also required. This integration was designed using Version 20 of Salesforce.