The Personify MC Trade integration provides a powerful way to harness the strengths of MC Trade and Higher Logic Thrive Marketing Professional (Thrive Marketing Professional) for effective and efficient eMarketing campaigns. Thrive Marketing Professional provides valuable deliverability services, advanced reporting, and campaign consultation.

NOTE: Personify's MC Trade is the new name of the former WebLink and MemberClicks Atlas solutions; you might encounter either of these terms in associated documentation. Visit the Personify product page for more information on MC Trade.

MC Trade features

You'll benefit from the following features:

• Sync Profile data from MC Trade to lists (interests) in Thrive Marketing Professional.
• Manage records through user-defined data syncs between Thrive Marketing Professional and MC Trade.
• Automatically refresh your data through nightly syncs.

MC Trade personalizations

Personalizations allow you to draw information values directly from your MC Trade database so that they can be used in Thrive Marketing Professional mailings. All profiles that have an email list Affiliation Code have the following information sent to Thrive Marketing Professional:

• Profile Name
• Email Address
• Member Since Date
• City
• State
• Zip

MC Trade syncing

To use the MC Trade integration, you must sync your database.

NOTE: This requires you to have login credentials for MC Trade.

TIP: The MC Trade instructions for syncing with Thrive Marketing Professional can be found on the Informz-specific page of the Personify MC Trade help center.

After you've configured your integration, MC Trade syncs your profiles and Interest lists with your Thrive Marketing Professional subscribers. Additionally, each night, it automatically populates the Contact Records and Unsubscribes (Do Not Email flags) in MC Trade. If you want to manually push these data, you can do so in the Mass Communicator in MC Trade.

Keep in mind that if you want to manually push data from MC Trade, you must create an Interest in Thrive Marketing Professional. This interest must have the same name as the affiliation code in your MC Trade query. This guarantees that your sync will succeed. If not, you'll see the sync in your Upload History, but the sync will not create a new target group.

1. Navigate to Communications > Send Mass Communication in MC Trade.
2. Click the Informz Manual Integration tab.
3. Select the Affiliation Code lists in MC Trade that you want to sync with Thrive Marketing Professional.
   All profiles that belong to the selected Affiliation Codes are added as subscribers in Thrive Marketing Professional. If the Affiliation Code is an interest in Thrive Marketing Professional, the subscribers are also added to the corresponding target group.
4. Select a date range for profiles that have been added/updated to update the list in Thrive Marketing Professional.
   Choose a smaller date range for a faster manual sync. Set the date to any previous year to be sure that you capture all profiles.
5. Click Sync Lists with Informz.

The sync runs in the background and you'll be notified via email when the sync is complete along with the results of the sync.

Allow your IP address

To run the manual sync from your machine, the IP address from which you are accessing the internet must be allowed by Thrive Marketing Professional. You can determine your IP address by Googling "What is my IP" and then contacting Thrive Marketing Professional to allow that IP address.