The WebLink integration provides a powerful way to harness the strengths of WebLink and Higher Logic Informz for effective and efficient eMarketing campaigns. Informz provides valuable deliverability services, advanced reporting, and campaign consultation.

WebLink features

You'll benefit from the following features:

• Sync Profile Data from WebLink to lists (interests) in Informz.
• Manage records through user-defined data syncs between Informz and WebLink.
• Automatically refresh your through nightly data syncs.

WebLink personalizations

Personalizations allow you to draw information values directly from your WebLink database so that they can be used in Informz mailings. All profiles that have an email list Affiliation Code have the following information sent to Informz:

• Profile Name
• Email Address
• Member Since Date
• City
• State
• Zip

WebLink syncing

To use the WebLink integration, you'll need to sync your database. The WebLink user instructions for syncing with Informz can be found at the WebLink help center. Please note that this requires you to have a login with WebLink.

After you've configured your integration, WebLink syncs your profiles and Interest lists with your Informz subscribers. Additionally, each night, it automatically populates the Contact Records and Unsubscribes (Do Not Email flags) in WebLink. If you want to manually push these data at any time, you can do so in the Mass Communicator in WebLink.

Keep in mind that if you want to manually push data from Weblink, you'll need to first create an Interest in Informz. This interest must have the same name as the affiliation code in your WebLink query. This guarantees that your sync will succeed. If not, you'll see the sync in your Informz Upload History, but the sync will not create a new target group.

1. Navigate to Communications > Send Mass Communication in WebLink.
2. Click the Informz Manual Integration tab.
3. Select the Affiliation Code lists in WebLink that you want to sync with Informz.
   All profiles that belong to the selected Affiliation Codes are added as subscribers in Informz. If the Affiliation Code is an interest in Informz, the subscribers are also added to the corresponding target group.
4. Select a date range for profiles that have been added/updated to update the list in Informz.
   Choose a smaller date range for a faster manual sync. Set the date to any previous year to be sure that you capture all profiles.
5. Click Sync Lists with Informz.

The sync runs in the background and you'll be notified via email when the sync is complete along with the results of the sync.

IP address allowlists

To run the manual sync from your machine, the IP address from which you are accessing the internet must be allowlisted by Informz. You can determine your IP address by Googling "What is my IP" and then contacting Informz to allowlist that IP address.