When uploading images taken with an iPhone (iOS 4 or greater), upon sending your test message, you may notice that the image orientation is slightly off. This is due to EXIF data.
EXIF data is information written to the image that tells a device what the orientation should be. As of 2010, Apple upgraded the camera software on iPhones to better compete with traditional digital cameras, and started appending EXIF data to orient images.
Unfortunately, while creating a message within Higher Logic Thrive Marketing Enterprise (Thrive Marketing Enterprise), images will look correct in the browser because browsers will correctly render an image with accompanying EXIF data. It is not until the message is opened that issues may arise. If the message is opened in a web-based email application, the images will display correctly. But when viewed in a stand-alone email client (such as Outlook and Thunderbird), the image display will match the orientation of the camera when the image was taken.
Images opened a stand-alone email client might have a vastly different result, as images may display sideways or upside-down.
Take the picture with your iPhone in an upright position
Images may display incorrectly if an image is taken with the phone positioned horizontally or upside-down. The easiest way to avoid this problem is simply take pictures on an iPhone with the phone pointed vertically, with the action buttons at the bottom.
Using the message editor in Thrive Marketing Enterprise allows you to take advantage of the powerful Pixlr Image Editor. This image editor will not only overwrite the EXIF data, it will also allow you to resize or append your own set of stamps.
Testing Makes Perfect
Test your message against Thrive Marketing Enterprise’s deliverability tool which will not only test your message against popular email clients but will also test your content against popular spam detection tools like Postini and Spam Assassin.