Profile Fields are where you store attributes about your contacts. These include free-form fields, called personal information, and picklists, called demographic categories. You can also create flags to indicate if a subscriber is a member of an interest group or an opt-out group.
You can create the following field types:
- Personal Info is a field that accommodates a variety of data types. It is used as a personalization field in mailings, and can be used for targeting too.
- A Demographic Category is a field that has a limited set of values. A few examples would be gender, state, or country.
- An Interest is a way to organize your contacts. It is also a way for you to build an interest-based target group to use as a list to send mailings to.
- Opt-outs are a way for contacts to indicate they wish to stop receiving a certain type of mailing, as opposed to universally unsubscribing from all your mailings.
NOTE: Refer to these associated pages in the Table of Contents on the right to learn how to create each of these field types.
All of your Profile Fields are organized by type. To filter which field types are listed, select the desired type from the menu on the right.
Control Icon Size
You can change the size of the field icons using the two buttons highlighted below.
The larger icons include the default value for Personal Info and Demographic Category.
TIP: Click directly on a default value to edit it without having to access the Edit dialog.
View Additional Pages
Each page shows a maximum of 500 fields. If you have more than 500, you'll be able to view these additional pages using the page numbers at the bottom of the page.
Interests on Landing Pages
If an interest has been added to a landing page and then gets unchecked here, that interest will be automatically removed from all subsequent uses of that landing page. Re-check the interest to re-add it to the landing page.