You have many options for tracking page Interactions. You can go through your website page-by-page and map out each Interaction you want to track in MA Professional. Look for interactions that will identify the intent or level of interest of the user.
NOTE: Tracking too many interactions will make it difficult to use later.
Set up Interaction Tracking
Once you have determined which Interactions you want to track:
- Navigate to Admin > Set Up > Web Tracking.
- Click View Instructions for the domain you're tracking. The resulting page has instructions and sample code that can help your web developers, who ultimately add the code to the appropriate areas of your website.
Once the code has been added to the site, you can navigate to Marketing Automation > Web Tracking and then click the Interactions tab to view the details for the Interactions you're tracking.
Your subscribers are the most important aspect of your online community, and you can learn a lot by tracking their Interactions across your site using the Web Tracking feature. You can create Web Tracking Target Groups based on the Interactions your subscribers have performed, which is a great and time saving way to feed your campaigns, or to create mailing lists to follow up with them.