You can track the Purchase transactions that occur on your web site with Marketing Automation Professional Web Tracking. This is helpful to create follow up/thank you mailings, or even for creating target groups that will feed campaigns. You can set goals for your campaigns based on purchases as well. Whether it is for following up with a subscriber on a purchase, or providing support for a purchase transaction, having a record of the purchases of a specific subscriber automatically linked with mailing activity will yield greater insights as well as being a huge time saver.
Set up Purchase Tracking
- Navigate to Admin > Setup > Web Tracking.
- Once the details of the domain that you are tracking have been entered, click View Instructions.
- The Instructions page contains all of the Web Tracking code you need to add to your website. Purchases, (which would be E-commerce transactions, like membership renewals, certification purchases, apparel, etc.) are one of the three types of interactions that can be tracked with Web Tracking.
About half-way down the Instructions page, you'll see a box containing the custom code specifically for purchases.
View your Purchase Data
- Navigate to Marketing Automation > Web Tracking.
- Click the Purchases tab.
Once some purchases have been made, their associated data will appear in this tab.