You can track the purchase transactions that occur on your web site with Marketing Automation Professional (MA Professional) Web Tracking. This is helpful to create follow up/thank you messages, or even for creating Target Groups that will feed campaigns. You can set goals for your campaigns based on purchases as well. Whether it's for following up with a contact on a purchase, or providing support for a purchase transaction, having a record of the purchases of a specific contact automatically linked with message activity will yield greater insights and save you time.
Set up purchase tracking
NOTE: These steps assume you've already set up the domain(s) you want to track.
Once you have determined which purchases you want to track, you need to access the Web Tracking Setup page:
- Classic admin interface - Navigate to Admin > Setup > Web Tracking
- New Admin Interface - Navigate to Settings > Setup > Web Tracking
Then, click View Instructions for the domain you're tracking.
On the resulting page, in The Code > Purchase Tracking Code section, you'll see the purchase Web Tracking code you need to add to your website.
View your purchase data
Once the code has been added to the site:
- Classic admin interface - Navigate to Marketing Automation > Web Tracking
- New Admin Interface - Navigate to Web Tracking
Then, click the Purchases tab to view data for the purchases you're tracking.
NOTE: This tab only displays if "known" users have made purchases within the defined time frame. Why? Web Tracking only tracks users who are "known" in the system. How do users become known? You'll need to send a message to your contacts that contains at least one link to the website that you're tracking. When contacts click a link to your website, MA Professional will add two parameters to the end of your URL. Those parameters are analyzed by the Web Tracking codes to add cookies into the browser to track all future visits by the contact in question.