You can track the purchase transactions that occur on your web site with Higher Logic Thrive Marketing Professional (Thrive Marketing Professional) Web Tracking. This is helpful to create follow up/thank you messages, or even for creating Target Groups that will feed campaigns. You can set goals for your campaigns based on purchases as well. Whether it's for following up with a contact on a purchase, or providing support for a purchase transaction, having a record of the purchases of a specific contact automatically linked with message activity will yield greater insights and save you time.

Set up purchase tracking

NOTE: These steps assume you've already set up the domain(s) you want to track.

After you have determined which purchases you want to track, access the Web Tracking Setup page:

• Navigate to Settings > Setup > Web Tracking.
• Click View Instructions for the domain you're tracking.

On the resulting page, in The Code > Purchase Tracking Code section, you'll see the purchase Web Tracking code you need to add to your website. 

View your purchase data

After the code has been added to the site:

• Navigate to Web Tracking.
• Click the Purchases tab to view data for the purchases you're tracking.

NOTE: This tab only displays if "known" users have made purchases within the defined time frame. Why? Web Tracking only tracks users who are "known" in the system. How do users become known? You'll need to send a message to your contacts that contains at least one link to the website that you're tracking. When contacts click a link to your website, two parameters are added to the end of your URL. Those parameters are analyzed by the Web Tracking codes to add cookies into the browser to track all future visits by the contact in question.