Using personalization fields in your mailings is a great way to increase engagement. If you have inserted personalization fields into a mailing, be sure to test the personalization functionality before sending the mailing.
If you want to look at the personalization values that your subscribers will see, use the personalization test.
To test personalizations:
- Open a mailing in MD2.
- Click the Review & Send tab.
- Scroll down to the Personalization Test area and click Run Test.
After the test is complete, you'll see a list of subscribers and the values that will populate the personalization fields that you included in the mailing.
NOTE: A warning icon will display for those personalization fields that do not have a value in the subscriber's profile. These fields are replaced with the personalization's default value when you send the mailing.
Check the Show recipients with missing personalization only box to view all subscribers with at least one blank value.
- To search your subscribers, enter a term in the search field and click search. MA Professional displays the term in the header row and locates all fields that contain your search term.
- To remove the search term, click the X icon next to that term in the header row.
If you're using an integration, MA Professional uses the personalization cache to test integrated personalization values. Learn more about Personalization Cache.