The Details tab of the Mailing Activity Report (MAR) provides a variety of reports that are related to the message recipients and the actions that they took (such as opened, clicked, shared, and opted out). There are also web-tracking metrics based on purchases and other interactions.

This article describes the reports, as well as the management options that are available on the page.

Details tab vs Key Metrics tab

Some of the reports on this tab offer details of the more high-level metrics that are available on the Key Metrics tab. For example:

• On the Key Metrics tab, the Non-Delivered rows show that there were 18 soft bounces and 19 hard bounces.

While this information is useful — and perhaps all you really need — consider:

• On the Details tab, the Non Delivered > Bounces report lists all 37 of those bounces PLUS the email addresses and statuses of the recipients, and any other available fields that you want to include.

TIP: Use the column chooser (described in the next section) to add and remove columns in the reports on the Details tab for more customized data.

Reports panel

The Reports panel is the gateway to the Mailing Activity Report's "details" reports.

Reports panel notes

• Some reports discussed herein have since been retired and are no longer available.
• The available reports in any given account are dependent on the account's unique settings.

To access the reports:

1. In the Reports panel, click the + sign next to a report category to expand the category and access its reports, as shown below; click the – sign to collapse the category.
2. Click a report title to have its data populate the section to the right.

Display exceptions

The majority of these reports display as customizable grids in the right part of the interface. There is one exception in the Opens category:

• The Email Client Type report displays as a pie chart with percentage callouts. Hover on a percentage callout to see the numeric value, as shown with Web Browser (a count of 1) below.

Email client types

The email client data that Higher Logic Thrive Marketing Professional (Thrive Marketing Professional) reports on are:

• Mobile Device - All mobile devices (tablets, smartphones, etc.) of all manufacturers.
• Desktop Software - All desktop-based email client applications, such as Microsoft Outlook and Mozilla Thunderbird.
• Web Based Email - All web-based email applications, such as Hotmail and Gmail.
• Web Browser - All browsers (Firefox, Chrome, Safari) that are used to view the web-based email.
• Uncertain - Any email client application this does not fit in any of the above classifications or is, for some reason, unclassifiable (as in the case of a customer blocking data-collection).

Print & download

This report has a "hamburger" menu which, when clicked, has the following print and download options. Use these to save a copy of the graphical representation of the report that displays on the page.

Manage the reports grid

All of the reports (except the Email Client Type report) display as customizable grids. Above each grid there are options that you can use to manage (e.g., filter, add/remove columns, and export) the report data.

TIP: Click a column header to sort on that column; click again to reverse the sort order. Small up and down arrows appear and indicate which column is being sorted and the order.

Management options

The following table describes the options that you can use to customize and manage the report results.

NOTE: Not all options are available for all reports.

TIP: Click any populated row to open the Subscriber Pop-Up.

The sections that follow describe each of the reports, by category. The descriptions are intentionally high-level to keep them brief; the columns and data that display for each report depend the report's default configuration.

TIP: Remember to use the column chooser to add and remove metrics to customize the reports.

Recipients reports

Non Delivered reports

• Bounces - The email addresses that triggered a "bounce" upon receiving this message.

Opens reports

Clicks reports

NOTE: If a recipient email address displays as red text, that recipient has subsequently been unsubscribed.

Clicks example

Assume that MESSAGE A contains five links.

• Jane opens MESSAGE A and clicks 3 of the links, once each; 3 links clicked a total of 3 times.
• Ted opens MESSAGE A and clicks 2 of the links twice and the other 3 links once each; 5 links clicked a total of 7 times.

Combining Jane's and Ted's activity, these reports show:

• All clicks = 10 (Jane's 3 + Ted's 7); all clicks of all links by all recipients
• Unique clicks = 2 (Jane's click + Ted's click); only the first click of any link by all recipients; i.e., subsequent clicks are not counted.

Web Tracking reports

Website-based activity in this report includes activity that was initiated from this email message. It also includes activity from direct visits to a site; visits that were not initiated from an email message.

NOTE: This report will display if domain tracking has ever been set up in your account, irrespective of whether the tracked domain is still receiving data or even still exists.

Web-tracking example

John opens a message and clicks a link to access a site. On that site, John clicks a few pages, clicks to watch a video (that is tracked with interaction tracking), and clicks to make a purchase.

This "click activity" is included in this report and in the Web Tracking Report (available by clicking Web Tracking in the Admin interface left navigation).

NOTE: The dedicated Web Tracking Report does not indicate whether or which email message initiated the web activity.

Viral reports

NOTE: These reports (and the associated functionality/options) are unique to Mailing Designer 1 (MD1).