The Mailing Summary Report includes several View Trends Over Time reports that provide a wealth of trend-related information about metrics like opens, click-throughs, social media shares, and how many contacts you've reached.
NOTE: References to Message Summary Reports reflect a current rebranding initiative. Message Summary Reports and Mailing Summary Reports refer to the same set of reports with the same options and functionality.
Access the Message Summary Report
Classic admin interface
- Navigate to Mailings > Reports > Mailing Summary Report.
New Admin Experience
- Navigate to Messages > Reports > Message Summary Reports.
After filtering the messages for which you're interesting in viewing data on the Select Messages tab, click View Reports. The reports discussed in this article can be found in the View Trends Over Time folder.
Delivery Rate Trends
This is a valuable report to run as time goes on, as it shows a summary of delivery, open rate, click rate, and mobile opens. Not only are you able to track the success of your email delivery, but you can also determine how engaged your audience is.
- Use the Scale menu at the upper right to scale the results by week, month, quarter, or year.
- Hover anywhere on a line to see the statistics for that time period.
Marketing Trends
You can gather significant insights into the marketing trends — social media, delivery, open rates, click-throughs, and forwards — of your mailings. Being able to put your finger on the pulse of the trends around your marketing is a key competitive advantage for you and your organization. If you're noticing that your contacts are sharing on social media, you can react; if you see that they're forwarding, you can use that knowledge to get forward recipients to subscribe.
The Marketing Trends report is a great summary of your reach and engagement, as it provide insight into as much information as you'd like, based on the checkboxes that are available on the left side of the report.
- Use the Scale menu at the upper right to scale the results by week, month, quarter, or year.
- Hover anywhere on a line to see the statistics for that time period.
Social Trends
Combining the powers of email marketing with social media has a very positive impact on contact engagement. The way to measure how well you are doing with your connectivity to social media is with the Social Trends report. This report takes a pulse on how much your contacts are spreading the message. Take the pulse, and then react. Contacts who reach out on your organization's behalf can have a powerful effect on your membership and your organization's goals. You now have insight into opens, forwards, send to friends, social shares, social share clicks, and social post clicks.
- Use the Scale dropdown in the upper right of this report to scale the results by week, month, quarter, or year.
- Hover anywhere on a line to see the statistics for that time period.
Total Reach Trends
This chart presents a view of the total reach of your mailings. It includes the number of opens and forwards, social shares, and "share" and "post" clicks.
- Use the Scale dropdown in the upper right of this report to scale the results by week, month, quarter, or year.
- Hover on a bar to see the statistics for that time period.
Download & print the results
After you've reviewed a report, you can download it as an image file or a document, or print it on the spot. Click the Menu icon in the lower right of the report and select one of the options.
