Font families dictate to websites and email clients which font to use when rendering content. The "family" is a series of specified fonts to be used -- in the specified order.
In Template Designer 2, you can create custom font families to help you create a style perfect for your organization.
NOTE: Keep in mind that font families include two or three different fonts that will render in sequence. This means that if your computer cannot render the primary font, it will “fall back” to the secondary font. Likewise, if it cannot render the secondary font, it will use the tertiary font (typically a generic, widely available font).
To add a custom font family:
- Navigate to Mailing Designer 2.0 > Templates.
- Open your desired template or create a new template.
- In the Design tab, open the Theme menu.
- Click the Element drop-down list and select Text.
- Check the Use custom font-family box.
- In the Custom Font-Family window, enter the following information:
- Primary Font (Required) - Type the name of the primary font.
- Secondary Font - Type the name of the secondary font.
- Generic Font (Required) - Click the dropdown list and select the generic (tertiary) font.
While the secondary font is optional, using three fonts is a common best practice. The font name cannot start with the following characters:
- Numerals (1, 2, 3, etc.)
- Two Hyphens (--)
- A Hyphen followed by a numeral (-1, -2, etc.)
An error message is displayed if you enter an invalid font name.
- When ready, click Save.
The custom font family becomes available in the font family drop-down list. You can use the custom font-family in any text type (Header, Sub-Header, or Standard Text) and as long as the checkbox remains checked.
NOTE: You can only use one custom font family in your template.
While font families are incredibly useful, there are a few things to consider when using them.
- Custom font-families may not display accurately when you use the virtual inbox test. For example, if you use primary and secondary fonts that are not web-safe fonts, the test may not render these fonts correctly (it will default to the generic font). Similarly, if recipients’ devices do not support your primary or secondary fonts, the fonts may not render in their email clients. This is ultimately why you must select your generic font from a dropdown list – by using a web-safe generic font, you ensure that it can be rendered on almost every device.
- You cannot view a primary or secondary font from a custom font-family unless you’ve installed that font on your local device. This does not prevent you from adding a font, only from viewing it directly. Also, note that some fonts will be viewable in the Design tab, but not in the Review & Activate tab.
- If you copy a template, the custom font families become part of the new copy. This also applies when copying mailings and copying mailings between parent and child accounts.
- You cannot add custom font families in the custom layout editor.
- If you delete a custom font family, text types that use it reset to Arial, Helvetica, Sans-Serif.