Google Analytics is a popular tool that many organizations use to track their web visitors. You can track hyperlinks in your Marketing Automation Professional (MA Professional) messages with Google Analytics, helping you to better understand your audience.

NOTE: This article assumes you possess a working knowledge of Google Analytics and its associated functionality and terminology.

NOTE: Make sure to coordinate with your web tracking resources when you set up domain information. The information flows from MA Professional to Google Analytics, and you want everyone involved to make sure they know what to expect.

To manage Google Analytics in MA Professional:

Access the Admin interface.
Navigate to Settings > Setup > Google Analytics.

Set Up Domains

To work with Google Analytics, you'll need to add the domains that you want to track. Any added domains are appended with the necessary Google Analytics tracking codes. Essentially, by adding domains, you're telling MA Professional to add the tracking codes so that you can gather data. You can then use these domains for messages created via Message Designer, HTML Mailings, and Mailing Designer.

Click the plus sign to the right of the page title.

In the dialog, configure the domain's details (required fields have an asterisk):

Domain - The URL that you wish to track (do not include HTTP or HTTPS).
Source - The click source or the origin of your web traffic (e.g., "google").
Medium - The category for the source (e.g., "organic" searches, paid searches, web referrals, etc.).
Name - Keywords used to discover a site.
Term - Paid keywords used to discover a site.
Content - Information used for A/B Testing and Content-Specific Ads.

When complete, click Save to make the domain ready for Google Analytics use.

Source and Medium

The Source and Medium fields are commonly viewed together to create a more granular look at where your web traffic comes from (e.g., "google/organic" or "www.iamap.org/email").

Edit a Domain

Select a domain and click Edit.

In this dialog, you can update the domain's:

URL,
Source,
Medium,
Name,
Term,
and Content.

Click Save to apply your changes.

Delete a Domain

Select a domain and click Delete.

Click Yes in the confirmation dialog to confirm the deletion.

Google Analytics in Message Designer (MD2)

To access Google Analytics in Message Designer, create or edit a message and navigate to Options > Analytics.

By default, analytics for each available domain are enabled. To modify a domain's settings, click change settings. The page expands to reveal the domain's settings. From here, you can change the domain's:

Source
Medium
Name
Term
Content

If you need to restore the domain to its default settings, click Reset.
To disable a domain for this message, check the Do not track for this mailing box.
When complete, click Done to save any changes.

Google Analytics in HTML Mailings

To access Google Analytics in an HTML mailing, create or edit an HTML mailing and navigate to Options > Analytics.

By default, analytics for each available domain are enabled. To modify a domain's settings, click change settings. The page expands to reveal the domain's settings. From here, you can change the domain's:

Source
Medium
Name
Term
Content

If you need to restore the domain to its default settings, click Reset.
To disable a domain for this message, check the Do not track for this mailing box.
When complete, click Done to save any changes.

Google Analytics in Mailing Designer (MD1)

To access Google Analytics in MD1, create or edit a message and navigate to the Set-Up tab > Google Analytics section.

By default, analytics for each available domain are enabled. To modify a domain's settings, click Edit. A dialog appears where you can change the domain's:

Source
Medium
Name
Term
Content

If you need to restore the domain to its default settings, click Reset.
To disable a domain for this message, check the Do not track for this mailing box.
When complete, click Ok to close the dialog, followed by Save at the bottom of the page to save any changes.