Google Analytics is a popular tool that many organizations use to track their web visitors. You can use it to track hyperlinks in your messages to better understand your audience.

NOTE: This article assumes you have a working knowledge of Google Analytics and its associated functionality and terminology.

NOTE: Be sure to coordinate with your web-tracking resources when you set up domain information. The information flows from your account to Google Analytics, and you want to make sure that everyone involved knows what to expect.

To manage Google Analytics:

1. Access the Admin interface.
2. Navigate to Settings > Setup > Google Analytics.

Set Up Domains

To work with Google Analytics, you'll need to add the domains that you want to track. Any added domains are appended with the necessary Google Analytics tracking codes. Essentially, by adding domains, you're telling Informz to add the tracking codes so that you can gather data. You can then use these domains for messages created via Message Designer, HTML Mailings, and Mailing Designer.

1. Click the plus sign to the right of the page title.

2. In the dialog, configure the domain's details (required fields have an asterisk):

1. Domain - The URL that you wish to track (do not include HTTP or HTTPS).
2. Source - The click source or the origin of your web traffic (e.g., "google").
3. Medium - The category for the source (e.g., "organic" searches, paid searches, web referrals, etc.).
4. Name - Keywords used to discover a site.
5. Term - Paid keywords used to discover a site.
6. Content - Information used for A/B Testing and Content-Specific Ads.

3. When complete, click Save to make the domain ready for Google Analytics use.

Source and Medium

The Source and Medium fields are commonly viewed together to create a more granular look at where your web traffic comes from (e.g., "google/organic" or "www.iamap.org/email").

Edit a Domain

1. Select a domain and click Edit.

2. In this dialog, you can update the domain's:

• URL,
• Source,
• Medium,
• Name,
• Term, and
• Content.

3. Click Save to apply your changes.

Delete a Domain

1. Select a domain and click Delete.

2. Click Yes in the confirmation dialog to confirm the deletion.

Google Analytics in Message Designer (MD2)

1. To access Google Analytics in MD2, create or edit a message and navigate to Properties > Analytics.

2. By default, analytics for each available domain are enabled. To modify a domain's settings, click change settings. The page expands to reveal the domain's settings. From here, you can change the domain's:

1. Source
2. Medium
3. Name
4. Term
5. Content

3. To restore the domain to its default settings, click Reset.
4. To disable a domain for this message, check the Do not track for this mailing box.
5. Click Done to save your changes.

Google Analytics in HTML mailings

1. To access Google Analytics in an HTML mailing, create or edit an HTML mailing and navigate to Properties > Analytics.

2. By default, analytics for each available domain are enabled. To modify a domain's settings, click change settings. The page expands to reveal the domain's settings. From here, you can change the domain's:

1. Source
2. Medium
3. Name
4. Term
5. Content

3. To restore the domain to its default settings, click Reset.
4. To disable a domain for this message, check the Do not track for this mailing box.
5. Click Done to save your changes.

Additional information

Domains added enable Thrive Marketing Professional to automatically add the Google Analytics tracking fields at the end of the hyperlink in a mailing or template. The values entered with the domain are used as brand-level defaults for all mailing and template hyperlinks for the listed domains. Users with the Thrive Marketing Professional Google Analytics permission can override these defaults in an individual mailing's properties.

In order for the tracking to occur, the domain to be tracked must exactly match what is in the mailing or template; this is particularly important if sub-domains are used. Domains that are entered using the www.domain.ext format support mailing and template hyperlinks in the http://www.domain.ext, https://www.domain.ext, and www.domain.ext formats.

NOTE: Note that www.domain.ext is not necessarily the same as domain.ext. You must use the appropriate URL for your website.

Also, keep in mind that Thrive Marketing Professional only supports Google Analytics fields without spaces. If there are spaces in any fields (Source, Medium, Name, Term, or Content), the text version of the mailing will display the URL with the corresponding space, thus breaking the URL.

Thrive Marketing Professional does not alter any hyperlinks that you manually edit to include Google Analytics fields (in a mailing or template).