Users can earn Ribbons in two ways:

1 - Super Admins Can Give Users a Ribbon

This method is useful when you need to retroactively award a Ribbon or give someone a specific Ribbon based on their position, like being on the Board of Directors, etc.

From a user's profile:

1. Click the Admin tab.
2. At the bottom of the page, select the desired Ribbon from the Ribbon Assignment menu.
3. Click Add.

2 - Users Can Earn Them Via Automation Rules

There are two ways to earn Ribbons via Automation Rules:

1. Meeting a rule’s criteria, like writing more than X blog articles, belonging to X community, etc.
2. Earning the specified amount of engagement points by performing activities on your site, like posting messages to your Discussions, uploading files to your Libraries, commenting on and Recommending content, etc.

On the Admin > Automation > Automation Rules page, select Ribbon from the Show menu to view your Ribbon Automation Rules. As shown in the image below, the criteria for each rule is displayed, and you can view the Ribbon associated to a rule via its Edit button.

From here, you can also edit any of your existing Ribbon Rules and create new ones. When creating a new Ribbon Rule, select the Add a Ribbon to category and define your desired criteria.

See Create & Manage Automation Rules to learn more about configuring Automation Rules.