You have several options to integrate your external database with your Higher Logic Thrive Marketing Enterprise (Thrive Marketing Enterprise) account.
Thrive Marketing Enterprise API (REST)
Use this REST API to connect your database to Thrive Marketing Enterprise. Aside from the traditional XML, our REST API also allows for JSON, a popular method of transmitting data that is easier to parse. Many programming languages (e.g., .NET, PHP, Coldfusion) support JSON.
This REST API includes independent functionality, such as the ability to:
- upload a list of recipients,
- send through HTML to create a message, and
- send a message to a group.
To learn more, see REST API.
Upload and Send API (REST)
The Upload and Send API is designed to batch the uploading of a list and sending of a message, as quickly as possible, in one API call or submission. The submission includes just the list of up to 10K recipients, the HTML/TEXT content, and the sending details (i.e., subject line and from address). In this process, there is no ability to manage the message for message category, folder, or name.
Similarly, this API creates a new group and there is no management of the group. Lastly, the message is scheduled to be sent immediately, meaning it's queued during the submission to the API and will be sent as soon as possible.
Simple Data Transfer (FTP)
Simple Data Transfer (Simple DT) is a method to upload a list of recipients or on a schedule when no direct integration is available to an AMS or CRM. This solution is designed to access data files on an FTP location. If needed, Thrive Marketing Enterprise can host an FTP location for you.
With Simple DT, there is an upload configuration tool in Thrive Marketing Enterprise to map the files on the FTP location to specific groups. This is managed through the Thrive Marketing Enterprise interface instead of being handled programmatically.
To learn more, see Simple Data Transfer Integration Guide.
File Upload API (FTP)
This API is used to trigger upload jobs only using FTP technology. File Upload API can be used for larger data sets because the use of FTP will improve the transmission speed of the actual data set between two networks.
It's important to note that this API will only queue and process the upload with parameters designated. These processing parameters could include replacing a group or splitting the list of recipients into sampling groups.
This API does not transfer files to Thrive Marketing Enterprise. This is handled programmatically instead of through the Thrive Marketing Enterprise interface.
To learn more, see File Upload API.
Related article
For a complete list of the available integrations for Higher Logic Thrive Marketing Enterprise, see Higher Logic Thrive Marketing Enterprise Integrations.