There are two versions of the Salesforce integration in Higher Logic Thrive Marketing Enterprise (Thrive Marketing Enterprise), simply: Version 1 and Version 2.
This article describes the version-based differences.
Terminology
The Thrive Marketing Enterprise product is referenced differently in the two versions.
- Version 1: Real Magnet is referred to as MagnetMail
- Version 2: Real Magnet is referred to as Real Magnet
Versions comparison
The following features are available in Version 1 only.
| Feature | Description |
|---|---|
| View Overall Message Tracking | View aggregate email message information (e.g., message name, last sent date, number of emails, and unsubscribes). |
| MagnetMail Link URL | View aggregate email information regarding links (e.g., message names, link names, and click data). |
| MagnetMail Email Tracking | View lead and contact level information for email messages (e.g., message names and sent, delivered, and opened metrics). |
| MagnetMail Fax Tracking | View lead and contact level information for fax messages (e.g., message names, sent date, and delivery status). |
| MagnetMail Link Tracking | View lead and contact level information (e.g., message names, link names, and click data). |
| Seamless List Transfers within Salesforce | Upload contacts from Salesforce via the Upload to MagnetMail button. |
| Single Recipient Messaging | Send a fax or email message to a lead or contact directly from Salesforce. |
| Update Tracking on-demand | Send tracking results from Thrive Marketing Enterprise to Salesforce with one button click. |
| Single Sign-on | Sign in to Thrive Marketing Enterprise from Salesforce. |
| Bulk data to Salesforce | Send Thrive Marketing Enterprise tracking data in bulk, it cannot be sent piecemeal. |
| Delete Thrive Marketing Enterprise data | Delete the tracking information written to a Salesforce record on a message-by-message basis. |
The following features are available in Version 2 only.
| Feature | Description |
|---|---|
| Thrive Marketing Enterprise Activity | Tracking data collected in Thrive Marketing Enterprise is transferred to Salesforce contact and lead records nightly. |
| Thrive Marketing Enterprise Activity Report | Compile Thrive Marketing Enterprise tracking data into a report that is multifaceted. |
| Log in to Thrive Marketing Enterprise | Prompts an iFrame within Salesforce that takes a user to the Thrive Marketing Enterprise sign in page. |
| Seamless List Transfers within Real Magnet (Scheduler) | Upload reports and campaigns from Salesforce (whenever needed, scheduled, or one-time-only) via the Salesforce Management tab in Thrive Marketing Enterprise. |
| Manage Data | Select what data should transfer into Salesforce and at what time. |
Send data to Thrive Marketing Enterprise
Version 1
Version 1 pushed only campaign members to Thrive Marketing Enterprise via the Upload to MagnetMail button.
Version 2
The upload process is completed via the Thrive Marketing Enterprise interface under Tools > Salesforce Management > Create Upload Job. This version can also import Reports and Campaigns.
Send data to Salesforce
Version 1
Version 1 retrieves tracking information from Thrive Marketing Enterprise individual records on an automatic nightly basis and a manual basis. Users can manually update Salesforce records with tracking once the update tracking is pressed.
Version 2
Version 2 retrieves tracking information from Thrive Marketing Enterprise individual records on a nightly basis, at a time that is set by the user. This means that Thrive Marketing Enterprise pushes Thrive Marketing Enterprise tracking information, selected by the user, once a day.
What data reports back to Salesforce?
Version 1
Version 1 retrieves the following Thrive Marketing Enterprise data.
- MagnetMail Messages - This is the aggregate email and fax message-tracking data. This is not individual recipient data.
- MagnetMail Email Tracking - This is individual recipient data for sent, delivered, opened, and bounced emails.
- MagnetMail Links - Aggregate data on links clicked.
- MagnetMail Link Tracking - Individual recipient-level data on links clicked.
- MagnetMail Fax Tracking - Individual recipient-level fax data for sent and success/fail results.
- MagnetMail Unsubscribes - Individual recipient-level unsubscribe data.
NOTE: This information is reported in bulk. In Version 2, this is extended to include SMS Messaging, Surveys, and Events, and is more detailed, leading to better data management in Salesforce.
Version 2
Version 2 retrieves the following Thrive Marketing Enterprise data.
Email Delivered - In Salesforce, this is presented as Sent; its sub-codes include Delivered and Bounces. The definitions of the sub-codes are below.
- Delivered - Individual recipient-level data on messages that have been sent and delivered.
- All Bounces:
- Soft Bounces - Individual recipient-level data on an email that gets accepted at the destination mail server but is bounced before it arrives at the intended recipient’s inbox.
- Hard Bounces - Individual recipient-level data on an email that has been bounced back to the sender and is permanently undeliverable.
- User Not Found - Individual recipient-level data on an email account that doesn't exist. This is a permanent failure and, in most cases, means the email is undeliverable.
- Mailbox Full - Individual recipient-level data where the recipient has too much email and their server isn’t accepting any more. This is most common with web-based email services that have limits on how much email can accumulate. This can also be a sign of an abandoned account.
- Bad Domain - Individual recipient-level data where the email address's domain is not valid and Thrive Marketing Enterprise couldn't deliver to it.
- Temporarily Unavailable - Individual recipient-level data where the mail server is experiencing temporary problems such as “no adequate servers,” “Connection Timed Out,” “Resources temporarily unavailable”, or “Out of memory.”
- In Progress - Individual recipient-level data on messages that are still in the process of delivering to the recipient.
- Send Failed - Individual recipient-level data on messages that have failed to deliver to the recipient.
- Opens - Individual recipient-level data on messages that were opened.
- Click-Throughs - Individual recipient-level data on links that were clicked.
- Unsubscribes - Individual recipient-level unsubscribe data.
- Subscribes - Individual recipient-level subscribe data, when linked with a Thrive Marketing Enterprise subscription page.
- Suppressed - Individual recipient-level detail on whether a recipient has been suppressed manually, via spam complaint, or automatically.
- Fax Sends:
- Fax Successful - Individual recipient-level fax data for sent and failure results.
- Fax Failed - Individual recipient-level fax data for sent and success results.
- SMS Sends - In Salesforce, this is presented as SMS Sent, its sub-code activities are identified below.
- SMS Sent - Individual recipient-level data on whether the SMS message has been sent to the recipient’s carrier.
- SMS STOP From Phone Number - Individual recipient-level data on whether the SMS recipient has replied with STOP, thus unsubscribing from SMS messages.
- SMS License Key Invalid - Individual recipient-level data on whether the SMS message encountered an error due to the license key provisioned for your Thrive Marketing Enterprise account.
- SMS Phone Number Invalid - Individual recipient-level data on whether the SMS message failed due to an invalid phone number.
- SMS Message Invalid - Individual recipient-level data on whether the SMS message failed due to an invalid message.
- SMS Scheduled Date Time Is Not UTC - Individual recipient-level data on whether the SMS message failed due to the improper configuration of the scheduled send time.
- SMS Invalid Assigned DID - Individual recipient-level data on whether the SMS message failed due to an invalid DID (10-digit-SMS-enabled phone number).
- SMS Not Found - Individual recipient level data on whether the SMS message failed due to an invalid MessageID.
- SMS Internal Error - Individual recipient-level data on whether the SMS message failed due to an internal error.
- SMS Service Unavailable - Individual recipient-level data on whether the SMS message failed due to the service being unavailable.
- Event Signups - In Salesforce, this is presented under the message name; if the event name is present, that individual has registered for an event.
- Survey Submissions - In Salesforce, this is presented under the message name; if the survey name is present, that individual has completed a survey.
Delete tracking data from Salesforce
Version 1
Version 1 gives users the ability to delete the tracking information retrieved from Thrive Marketing Enterprise in Salesforce on a message-by-message basis. This is managed by going to the MagnetMail tool in Salesforce and selecting Delete MagnetMail Data from Salesforce.
Version 2
In order to delete tracking data from Version 2, a request has to be made to Salesforce.
Data display
Version 1
The data in the Version 1 integration displays within several related lists under the Contact and Lead pages. These related lists are:
- MagnetMail Email Tracking - This is individual recipient-level data for sent, delivered, opened and bounced emails.
- MagnetMail Unsubscribes - Individual recipient-level unsubscribe data.
- MagnetMail Fax Tracking - Individual recipient-level fax data for sent and success/fail results.
- MagnetMail Link Tracking - Individual recipient-level data on links clicked.
Version 2
The data displays in a single related list under the Contact and Lead pages, as Real Magnet Activity History.
Provisioning process
Version 1
Every user in the Salesforce platform that was previously provisioned must ensure credentials are maintained in Thrive Marketing Enterprise and Salesforce; otherwise, the tracking data will fail.
This is a permission controlled by the Thrive Marketing Enterprise user; this means that if you want Salesforce user RealMagnetUser1 to send a campaign to Thrive Marketing Enterprise, you have to provision the Thrive Marketing Enterprise account for RealMagnetUser1. This has to be done for every user you would like to enable with the Salesforce integration permission.
Thrive Marketing Enterprise
Navigate to Tools > Account Management > Salesforce Tools > Configure Salesforce Login.
It requires:
- Salesforce Login
- Salesforce Password
- Salesforce Security Token
- Magnet Mail Password
Salesforce
Navigate to Salesforce > MagnetMail > Manage MagnetMail Username/Password.
It requires:
- Username
- Password
NOTE: If any of these credentials change, they must be updated in these two locations.
Version 2
The provisioning process for the Version 2 integration of Salesforce is completed with the use of the credentials from the Salesforce user. For it we require:
- Username
- Password
- Security Token
NOTE: If any of these credentials change, create a case and notify our Support team.