Every database-driven system has a way to enforce uniqueness of the individual records in order to avoid duplicate records. Higher Logic Thrive Marketing Enterprise (Thrive Marketing Enterprise) integrations have two data points that can be used as the unique identifier (unique ID):
- Email address - The value in each recipient's email address field in the integration database is used as the unique ID in Thrive Marketing Enterprise.
NOTE: Email address is the default unique ID in the Thrive Marketing Enterprise system and the recommended option.
- Custom Member ID - An integration-specific "member ID" is used as the unique ID in Thrive Marketing Enterprise.
Before your first upload of records to Thrive Marketing Enterprise, review the information in this article. If you have any questions, create a case.
Email address
For every record that gets uploaded to Thrive Marketing Enterprise from the integration database, Thrive Marketing Enterprise creates a unique record based on the email address.
NOTE: Email address is the default unique ID in the Thrive Marketing Enterprise system and the recommended option.
Important notes
With this option:
- Every record that is uploaded to Thrive Marketing Enterprise must contain a unique email address.
- Thrive Marketing Enterprisevalidates all email addresses that are uploaded to it from an integration database.
- Email addresses cannot be duplicated or overwritten.
- Recipients have one email address only and will not be sent duplicate messages.
- Thrive Marketing Enterprise creates one unique record per email address that is uploaded.
Custom Member ID
Custom Member IDs are unique identifiers that are assigned to each record in the integration database. They are set by the Higher Logic Implementation Manager or Customer Support, and their management (which includes avoiding duplicates) is each customer's responsibility.
NOTE: The field label for Custom Member IDs is unique to each integration. Some known labels for this field are Contact ID and RegistrantID.
Important notes
With this option:
- Every record that is uploaded to Thrive Marketing Enterprise must contain a unique ID.
- Thrive Marketing Enterprise does not validate IDs that are uploaded to it from an integration database.
- Thrive Marketing Enterprise creates one unique record per integration-specific "member" ID that is uploaded.
- Duplicate email addresses are possible.
- Recipients could have more than one email address and could be sent duplicate messages.