As you build out your marketing ecosystem, you'll need to incorporate web tracking capabilities into your website. Higher Logic Informz web tracking provides you these insights as known visitors come to your website, spend some time, and interact with the pages. Inserting interaction tracking JavaScript at key points on your web pages will allow you to do extremely narrow targeting based on the behaviors that the people you communicate with are exhibiting.
Data is sent from Informz once a day. In the event your iMIS bridge to Informz is temporarily down, the writebacks will be queued and subsequently sent when the bridge is functioning. This can be a significant amount of data, so make sure that you have a good business case and a plan to harvest insights from this data.
NOTE: If you don't have web tracking enabled, please create a case for assistance.
User-Defined Table Structure
You have to create a user-defined table to work with this writeback. Below is the table structure for the INFORMZ_WEB_TRACK table. See User-Defined Tables to learn the initial steps to create a user-defined table.
WARNING: Make sure to name the tables and columns (fields) using the exact names and data types as specified below. If the names are not identical, the transfers cannot be performed properly.
View INFORMZ_WEB_TRACK Table Details
| Field | Prompt | Type | Length |
|---|---|---|---|
| WEB_TRACK_TYPE | Web Track Type | Char | 20 |
| PAGE_URL | Page Url | Char | 2000 |
| PAGE_TITLE | Page Title | Char | 2000 |
| HTTP_USER_AGENT | HTTP User Agent | Char | 1000 |
| IP_ADDRESS | IP Address | Char | 45 |
| BROWSER_NAME | Browser Name | Char | 100 |
| SESSION_DURATION | Session Duration | Int | --- |
| NUM_PAGES | Num Pages Visited | Int | --- |
| CREATE_DATE | Create Date | DateTime | --- |
| COUNTRY_NAME | Country Name | Char | 255 |
| VIEW_DURATION | View Duration | Int | --- |
| ORDERID | Order ID | Char | 255 |
| SKU | Sku | Char | 255 |
| ITEM_NAME | Item Name | Char | 255 |
| ITEM_CATEGORY | Item Category | Char | 255 |
| PRICE | Price | Currency | 18 (length) 2 (dec) |
| QUANTITY | Quantity | Int | --- |
| EVENT_CATEGORY | Event Category | Char | 255 |
| ACTION | Action | Char | 255 |
| VALUE | Value | Char | 255 |
Create a new tab in iMIS to display the data. It will look like this:
