This article describes the integration process and provides links to other articles that you might find helpful in order to make setting up your integration easy and seamless.

The information in this article is unique to the Higher Logic Thrive Marketing Professional's (Thrive Marketing Professional) integration with Impexium.

Common questions

How does the Impexium integration work?

• If you have seen this and still have questions, read on! One purpose of this article is to help answer your questions to your satisfaction. If you read through the setup outlined below, and pay particular attention to the places where we link to articles that describe the different testing we do during implementation, you'll have a front-row seat to see how Impexium works with Thrive Marketing Professional. In doing so, we believe you'll be able to know if the integration works for you.
• If you still have questions or concerns, do not hesitate to reach out to your Thrive Marketing Professional contact. He or she is happy to set up a call with our integration experts to answer any questions and partner with you towards solutions.

How long does it take to integrate?

• The actual mechanics of setting up and testing can take as little as a week, but there are many factors that can influence when testing and set up can begin.
• See Impexium Integration Checklist to understand what our setup outline and timeframe looks like.

What do I have to do?

Higher Logic works directly with Impexium to set up your integration. There is no activity required on your part.

Post-configuration steps

After the integration has been configured, it can be tested by creating a search in Impexium.

• Impexium Overview walks you through how to create a list in Impexium

After the test group has been created in your system, Thrive Marketing Professional performs the checks that are described below, in order to make sure that the integration is functioning properly.

Syncing the groups and list of groups

Thrive Marketing Professional verifies that the list that was created in Impexium has appeared as an Interest Target Group in Thrive Marketing Professional.

Activity writebacks

• Messages tab - This is a ‘view’ of data from Thrive Marketing Professional that is displayed at the time you go to the individual record’s Informz > Messages tab. This information is not stored in Impexium. The Messages view provides the past 90 days of history (90 day limit of ‘messages’ based on Informz API). This Messages tab shows all messages sent over the past 90 days including the Email it was sent to, Mailing subject set in Thrive Marketing Professional, the Date Sent, if the message Was Bounced, Was Opened by the recipient, and did they click any links (not link specific) shown as Was Clicked.
• Interest tab - The Thrive Marketing Professional information displayed in Impexium here will show a complete history of interest groups (no time limit in the API) the individual has opted-in for as well as deleted. This includes the Email it was sent to, Name of the interest, the Opt-In Date (i.e., date list was sent to Thrive Marketing Professional), if the email address Has Bounced, and if it the individual was removed from the interest based shown as the Deleted Date).
• Unsubscribed tab - The Thrive Marketing Professional information displayed in Impexium here will show a complete history of unsubscribe activity (no time limit in the API). This tab display the Email, Date Unsubscribed, and Reason.