Personalizing your mailings can really boost your subscribers’ engagement, and the Higher Logic Thrive Marketing Professional (Thrive Marketing Professional) for YourMembership integration allows specific Member Profile Data Fields to be sent to Thrive Marketing Professional as Personalization Fields. These fields contain information such as First Name, Last Name, Membership, and Membership Expiration Date. When these fields are populated, you can insert them into your mailings to create a personal message for your subscribers.
NOTE: This data is sent to Thrive Marketing Professional whenever you create a target group or sync.
You can automatically add personalizations with the Insert Personalization tool in the Message Editor or by manually typing them.
Personalizations are represented by codes in your mailing (e.g., %%First Name%%). When you create a mailing, place the these codes wherever you wish subscriber's personalized data to appear.
EXAMPLE: If you use %%First Name%% in the salutation, each recipient will see his or her first name in the salutation.
Personalization field list
YourMembership provides personalization fields to Thrive Marketing Professional based on the YourMembership area used to generate the list/target group. These fields are sent through the Bulk Email feature in YourMembership.
You will need to understand the source of the target group to ensure that the personalization fields you use are updated with that target group.
EXAMPLE: Using an Event Registration target group with the %%Membership%% personalization may not provide the most current data.
The list below is a general guide on the fields that are updated for different sources. To see the specific fields that are being updated from YourMembership for your target groups, navigate to Subscribers > Upload > Data Formats.
|Field Name||Directory Search||Dues Processing||Store Processing||Event Registration||Custom Reporting|
|Membership Expiration Date|
|Data in Match Field 1|
|Data in Match Field 2|
|Data in Match Field 3|
|Data in Match Field 4|
|Data in Match Field 5|