Syncing brings data from YourMembership into Higher Logic Thrive Marketing Professional (Thrive Marketing Professional). This process automatically updates information in Thrive Marketing Professional. This is a big time-saver for you and your team, and also ensures data integrity between YourMembership and Thrive Marketing Professional.
By syncing data regularly, you ensure that your target groups in Thrive Marketing Professional remain as up-to-date as possible. Data flowing from YourMembership will keep your databases aligned so you can rest easily and focus your efforts on engaging your subscribers.
When you save the YourMembership list and select Bulk Email from the menu, the list contents transfer to Thrive Marketing Professional. You will provide a name for the resulting target group created from this action.
Thrive Marketing Professional creates a new subscriber for each unique email address transferred from YourMembership. If Thrive Marketing Professional detects a duplicate email address, it will not be transferred into Thrive Marketing Professional (it already exists in the database).
Incoming YourMembership lists are queued in Thrive Marketing Professional and processed from that queue. An email notification confirms when transfers are complete. This notification also provides counts about how Thrive Marketing Professional categorized and processed the transferred data.
If a target group was not transferred and processed by the time you needed to save or schedule your mailing, you have two options:
- You can wait for the transfer to complete (before saving or scheduling).
- You can save the mailing with an existing target group and then return shortly to select the intended target group.
Automatic nightly sync of Target Group data
There is a nightly process that runs at 3:00 am EST that checks all YourMembership target groups. If anything has changed within the target group (records added/removed, data changes, etc.), Thrive Marketing Professional automatically syncs the target group with the updated list. When you schedule mailings for the future, your recipient list will be up to date.