Using a new "from" address sounds simple, right? Just update your templates and mailings with the new address. Well, not quite. — If you're changing the domain part of your email "from" address, "warming" that domain is equally as important as warming your IP address.
Recommendations
Below are some recommendations to consider when changing to a new "from" address on your mailings:
- Make sure the domain in the "from" address has been authenticated to send email through our platform.
- Inform your subscribers that you are switching to a new address. Ask them to add your new email address to their safe senders list to ensure uninterrupted delivery (this may be something to add to your pre-header).
- Consider keeping the same "Friendly From" to maintain consistency throughout the transition. Also, maintaining familiarity with your recipients could help with your deliverability.
- When you are ready to send with the new email address, run a few tests. First, try sending to a few internal contacts to make sure the email is being received in their inboxes. If so, send another email message, but to a small, engaged group to make sure you are getting a good amount of opens. This provides insights about whether a message with the new "from" address is making to the inbox.
- If the tests are successful, you can either begin using the new "from" address for everyone or send to larger groups until all email is transitioned.