In this article, you'll learn various settings and features that Marketing Automation Professional (MA Professional) Admin users should take advantage of during their marketing automation journey.
In your MA Professional account, Admin users have access to the Admin menu. From here, they can create and manage user accounts, update integration settings, and configure general system settings.
Let's take a look at a few important system settings; navigate to System Settings from the Admin menu.
MA Professional provides benchmark numbers to give you perspective on how your email results compare with those of other users. Giving a classification to your account will let the system use benchmarking data from organizations in similar industries for more accurate comparisons.
Target Group Automatic Cleanup
The Target Group Automatic Cleanup feature automatically deletes target groups that haven’t been used in a defined time period. This helps to keep your account clean and organized with only the lists you’re actively using.
You can define the types of groups for deletion and the period of inactivity to trigger deletion in the Target Group Automatic Cleanup area. Just check the Active box to expand the option.
NOTE: Deleted target groups can be “undeleted”.
In the Default Email Information area, the Ignore Auto Replies option allows you to suppress out of office/auto replies from your recipients. This setting still allows your recipients’ mail server to send error messages or bounce responses.
Default From and Reply To
In the Default Email Information area, you can set a default Friendly From, From Address, and Reply-To Address. These values will be used when creating a new template, but can be edited in the Template Designer for individual templates, or in the Mailing Designer for specific mailings.
Sending IP / Internal Allowlists
Your account’s sending IP addresses can be found at the bottom of the page, in the Mail is Sent From the Following IP Addresses area. You’ll see two:
- Main IP - The address that your production emails will come from
- Test Mailing IP - Where your test emails will come from.
Because your internal spam filter will give more scrutiny to email coming from your organization to your organization, we recommend asking your IT department to add both of these IP addresses to your allowlist to ensure you’re receiving all your mailings internally.
With MA Professional, you can set up accounting codes to categorize groups of mailings within an organization. To access them, navigate to Admin > Setup> Accounting Codes > View.
to create codes for your account. You‘ll assign a code and a description for each accounting code. You can also set a default accounting code for when there isn’t one selected for the mailing.
NOTE: On the first of the month, a report will generate showing how many emails were sent using each accounting code.
You can include the use of hyperlinks in an MA Professional mailing to track in Google Analytics, furthering your understanding of your audience. Navigate to Admin > Setup > Google Analytics to add your tracked domains.
Click the Add Domain button and complete the resulting form. Click Ok to save the domain. When sending an email with one of your tracked domains hyperlinked, we will add the tracking codes to your link so data will be appear in your Google Analytics reporting.