Interests fields enable you to organize contacts into groups (e.g., to denote subscription preferences). They are found on a subscription management web form that allows contacts to opt in to or opt out of (depending on how the form is designed) your organization's various email communications.
Interests are also useful for creating specific message groups for other items as well, such as people to invite to an event, people who purchased a product, or perhaps people in your association with a certain status or title (e.g., executives).
One special quality of an interest is that a corresponding target group is automatically created along with it. This makes it easy to use the interest as the basis for a target group in a message.
Create an Interest field
- Access the Admin interface.
- Navigate to Contacts > Profile Fields.
- Click the plus sign to the right of the page title.
- Select Interests from the menu.
- Complete the form to configure your field.
|Field Name||Give your interest a descriptive name so its purpose is easily understood.|
|Target Group Folder||Select a target group folder in which to store the interest. You can select from any available folders.|
|Description||You can provide a description to give more context and purpose to the interest.|
|Interest Transfer||If you'd like to transfer contacts from an existing Interest into this one, select one or more of them here. You can select multiple existing Interests.|
- Click Save to create your Interest field.