A Personal Info field is where you store information about your contacts; you can store details like First Name, Status, Age, or Birthday. Data can be typed directly into these fields in Marketing Automation Professional (MA Professional), but most of the time you'll be using the upload feature to bring data into them.
Once these fields are created and populated, they can be used for personalization and targeting.
Create a Personal Info field
- Access the Admin interface.
- Navigate to Contacts > Profile Fields.
- Click Create at the top left.
- Select Personal Info from the menu.
- Click Create.
- Complete the form to configure your field.
|Field Name||Give your field a name. This is the name that will be displayed on a subscription form.|
Select the type of data that will be entered in this field:
NOTE: There will be a slight variation in the remaining fields depending on the Data Type selected here. These variations are not listed in this table.
|Default Value||While adding a default value is optional, doing so ensures that if you use personalization in your mailing, and your subscriber doesn't fill anything out, there will be a default value used. For example, default values for First Name are "Friend" or "Valued Member."|
- Click Save to create your new Personal Info field.
NOTE: After you've created Personal Information fields, you shouldn't delete them. Why? Because if a field is used in data formats or target groups, that information will become incomplete and MA Professional will not be able to read it. If you do try to delete the information, MA Professional will display an error message.