The Template Editor is a powerful tool and an integral part of Marketing Automation Professional (MA Professional). Here, you will build and modify the templates that provide the underlying style for your mailings. While building templates can be an involved process, breaking down the basics of the editor will ultimately help you understand the steps along the way.
In this article, we'll focus on creating a template from scratch. To begin:
- Navigate to Mailings > Templates > View.
- Click Create. In the resulting pop-up, click the dropdown list to select the type of template to create:
- Standard (One Content Area)
- Advanced (One or Many Content Areas)
NOTE: Advanced templates are recommended because they provide greater design flexibility. The creation of an Advanced template is what is shown in this example.
- After selecting your template type, click Create.
You'll now complete four steps to configure your template:
Step 1 - Add Template Group
- In the Template Editor, enter a name for the template. Note that this name will not be shown to readers – it is for categorization purposes only.
- Click the Folder dropdown to select a folder where the template will reside.
- Enter any additional Email Information as necessary (these fields will default to the system settings for “Friendly From” and “Reply-To”).
- Click Next to continue.
Step 2 - Setup HTML Template
The Setup HTML Template section is an HTML editor with several features that help you build you look and feel. There are several options at the top of the editor. These include:
- DOCTYPE - Specifies the document type as either No DOCTYPE or HTML5 (for responsive design).
- HTML Head Tags - Sets the head tags for the HTML. Note that some email clients will remove this information from a template, so it is best to include inline code styles!
- HTML Body Tag Parameters - Basic parameters for the body tag.
- Use Standard Footer?- Includes the standard, required unsubscribe and subscription modify links from MA Professional. Note that the standard footer will not match the template’s styles. Uncheck the box to remove the standard footer (so that you can design your own).
The Template section allows you to work directly with the code to design your template. Additionally, by default, each template includes one or more Location Codes (indicated by dual percent signs on either side of the code). Here is an example:
%%LOC(MA PROFESSIONAL CONTENT HERE)%%
Location codes let you populate your template (and subsequent mailings) with your content.
Remember, designing a template with HTML requires a bit of technical know-how. Feel free to create a case with any questions about template design.
When you have finished with your HTML design, click Next.
Step 3 - Setup Text Template
Like the Setup HTML Template section, the Setup Text Template is an editor that allows you to design your template. Unlike the HTML Editor, this section is limited to text content and the standard footer only. However, you will still include location codes in the text editor.
When you have finished with your text design, click Next.
Step 4 - Setup Template Locations
The Setup Template Locations section allows you to designate style sheets for your content and table of contents order (if you are using one!).
- Click the Style dropdown list to select a style sheet for a content location.
- If you're using a table of contents, click the Order dropdown list next to each content piece to select the table of contents order. This dropdown will default to “1.”
- Click Update to finish. The template becomes available in the designated folder.