It’s easy to see how our audience is interacting with our mailings as a whole when we view our Mailing Activity Reports, but how do we look at the reports for our individual subscribers? Marketing Automation Professional provides users with an Individual Subscriber Report that provides a different set of insights about your audience.
Access and View the Report
- Navigate to Subscribers > Search.
- Search for either a group of subscribers or an individual subscriber.
- You can view many different statistics about the group or individual.
- Use the tabs to view specific/categorized data.
NOTE: This report is also available by clicking on a hyperlinked email address for a subscriber.