It’s easy to see how our audience is interacting with our mailings as a whole when we view our Mailing Activity Reports, but how do we look at the reports for our individual subscribers? Your account includes the Individual Subscriber Report that provides a different set of insights about your audience.
Access and view the report
- Navigate to Subscribers > Search.
- Search for either a group of subscribers or an individual subscriber.
- You can view many statistics about the group or individual.
- Use the tabs to view specific/categorized data.
NOTE: This report is also available by clicking on a hyperlinked email address for a subscriber.