As you run campaigns, the results of each campaign are compiled in a dedicated report. You should review the report data in order to:

understand subscriber engagement (e.g., opens and clicks);
compare your results with established benchmarks; and
determine whether you're achieving the goals you've set for the campaign.

This article describes how to access your Campaign reports and how to interpret the data in the reports.

Access your Campaigns

Access the Admin interface.
Navigate to Campaigns > List.

The Campaigns list page has three "status-based" tabs:

In Progress - Campaigns that are not active but are being worked on.
- Due to there being no activity, these campaigns have no report data.
Active - Campaigns that are live and actively processing subscribers.
Archive - Campaigns that are no longer active and have been archived.

Click either the Active or Archive tab.

Campaign data notes

Reports for active campaigns display current data because the campaign is currently ongoing. The report data will change as current subscribers progress through the campaign and as additional subscribers join the campaign.

Reports for archived campaigns present data that will not change due to the campaign having been suspended. If the campaign is reactivated and additional subscribers go through it, the data will update.

If you deactivate an active campaign:

it is moved to the In Progress tab;
its data up to that point remains intact; and
all current subscribers are "held" at the step that they occupied when the deactivation occurred.

NOTE: If you reactivate a campaign, reporting for subscribers resumes from where they were "held" when the deactivation occurred.

Access a Campaign report

Hover over the menu icon for a campaign and select Report.

The campaign report opens in the current tab.

The report has several tabs that provide different types of data; these are described in the sections that follow.

Overview tab

This tab displays campaign information such as type and contact person; subscriber data; recent activity; and Delivery, Opens, Click, and Unsubscribe metrics.

A shaded area across the top of the page provides up-to-date status information.
Click a Benchmarking Details button for comparison data against other customers with a similar classification.

NOTE: If a goal has been set for the campaign, a "progress meter" also displays on this tab. Learn about goals in Campaign Goals.

Flow tab

This tab displays the design canvas view of the campaign. You cannot make any changes to the steps, but you can review the process and:

use the zoom slider in the upper right to zoom in (if there are only a few steps) and out (if there are a lot of steps);
hover on a step (Wait, Mailing, Decide, etc.) to review its parameters in a tooltip; and
click a step to open its properties dialog

Subscribers tab

This tab lists the subscribers and testers who have gone through or are going through, the campaign. The total number of subscribers and testers displays in the upper right.

On this tab you can:

Click a row (or hover menu > Details & History) to open an overlay dialog with history and activity details (e.g., mailings history, website visits, and Landing Page engagement) for that subscriber.
Click Search to display a dialog where you can specify search criteria to refine the list.
Click Reset (or the Clear Search button in the upper right) to restore the complete list after you've performed a search.
Click Columns to display a dialog where you can add and remove columns in the list, and drag-&-drop them to different positions.
Click Export to export the current list to an MS Excel file. The export file reflects the current list view, including any search-based filtering, and the current columns and their order.

Mailings tab

This tab lists all of the mailings that are associated with the campaign. The total number of mailings displays in the upper right.