This article provides answers to some commonly-asked questions about Higher Logic Thrive Marketing Professional (Thrive Marketing Professional) campaigns and their functionality.
NOTE: If you have an issue with your campaigns and are unable to resolve it using the articles in our knowledge base or this article, create a case with Higher Logic Support and request assistance.
How often is a Target Group queried for new contacts to add to a campaign flow?
Thrive Marketing Professional performs a Target Group sync every hour, at five minutes before the hour.
The flow itself runs once per minute, and if there are additional manual Target Group syncs, it could pick up others at that time as well.
To answer this question, first consider the following scenario: You've activated a campaign and assigned an integrated Target Group using the Add Subscribers Once and Over Time OR Add Subscribers Over Time option.
Are there suppression rules to prevent a contact flowing through the campaign multiple times?
Yes, contacts are tied to an email address, and an email address can only go through a campaign once. Note that an email address can go through a campaign in test mode several times.
How do I edit an active campaign?
You have to deactivate a campaign in order to edit it.
- Navigate to Campaigns > List and click the Active tab.
- Hover on the menu icon next to the campaign and select Deactivate.
The campaign moves to the In Progress tab where you can edit it.
Notes
- This places the campaign on "pause;" no one can move forward within the campaign flow until the campaign is reactivated.
- When you complete your edits and reactivate the campaign, Thrive Marketing Professional remembers your original campaign target group settings.
- You have to re-select the Start and Stop date times.
Note that if you used the Add Subscribers Over Time option, you need to reactive the campaign using the Add Subscribers Once and Over Time option in order to ensure that you capture any subscribers who were added to the campaign while it was deactivated.
Do I have to deactivate a campaign to edit one of its mailings?
No. Campaign mailings can be edited while a campaign is active. You can edit a campaign mailing on either:
- the Flow tab of the Campaign Report or
- the Mailings tab of the Campaign Report.
Edit on the Flow tab
- On the Flow tab of the Campaign Report (for an active campaign), find the campaign step with the mailing that you want to edit.
- Click the step to open the Send Mail Options window.
- Click Edit Mailing to edit the mailing.
Edit on the Mailings tab
- On the Mailings tab of the Campaign Report (for an active campaign), hover over the menu icon of the mailing that you want to edit.
- Select Edit to edit the mailing.
This opens the mailing in edit mode (Campaign Mailing Designer).
If you edit an active campaign mailing, the Mailing Activity Report (MAR) Options tab does not reflect your changes. However, all other data in the MAR reflect the edited version.
What happens to the campaign workflow while the campaign is deactivated?
When a campaign is deactivated, the workflow of that campaign (as well as the time) continues. This is best illustrated with an example:
You've created a campaign. It has begun and Mailing One is sent (current contacts receive Mailing One and enter the first Wait step of five hours). However, Mailing Two requires edits, so you deactivate the campaign to edit it. The campaign is deactivated for two hours for editing, and the it is reactivated. These two hours are factored in the Wait step, and Mailing Two sends after three hours.
If a Decide step is not followed by a Wait step, how often do we check if an action has been taken before moving participants to the next step?
First: Campaign best practices indicate that a Wait step always follows a Decide step.
- If a Decide step is not followed by a Wait step, campaign participants move immediately to the next step.
- If a Decide step is based on Opens, Clicks, or a particular Target Group, and it is not followed by a Wait step, then the Decide step will follow either the "not opened/clicked" or "not in the specified target group" path.