Web Tracking’s analytical power increases exponentially when you view the results through Marketing Automation Professional’s mailing reports. You can view Web Tracking data for any mailings that contain links pointed to your Web Tracking sites. Let’s take a look at how you can view some basic performance data for mailings that contain these links.
How to View Mailing Reports
- Navigate to Mailings > View.
- On the Sent tab, hover over the menu icon for a mailing and select Report.
- Click the Key Metrics tab and scroll down the page to view high-level information/metrics about Web Tracking.
Mailing Report Metrics
While this is a high-level view, the details for each item metric can be quite comprehensive. Each of these metrics is explained below.
NOTE: Click the links in the Number column to view the related report in the Details tab.
This represents the number of unique visitors to your site. It will not track individual sessions, only individual users. For example, if the same user logs into your site at 8:00 am and then again at 12:00 pm on the same day, this number will still only count one unique visitor.
The related report for unique sessions is Subscriber Summary.
This represents page loads on your website by subscribers who opened your mailing. Using the example above, when the same user logs into your site at 8:00 am and then again at 12:00 pm on the same day, it will count as two page views.
The related report for unique sessions is Subscriber Page Detail.
This represents the total of all Interactions conducted by a subscriber who accessed your website through a mailing. Like page loads, one subscriber can have multiple interactions on the same site/webpage. If a subscriber downloads the same PDF twice and then watches a video, this will count as three interactions.
The related report for Interactions is Subscriber Interaction Detail.
Like page loads and Interactions, this tracks each individual purchase (one subscriber can make multiple purchases).
The related report for interactions is Subscriber Purchase Detail.
This number shows the total cash value from all purchases. This metric is also related to the Subscriber Purchase Detail report.