In addition to providing all of the survey features you'd expect, the Survey module also enables you to leverage all of the existing target groups, deliverability, and reporting tools in Marketing Automation Professional (MA Professional).
The survey module supports:
- Known and anonymous surveys
- Multi-page surveys
- Logic-based conditional branching
- Personalized questions
- Question bank
- Report tools for analysis
- Target Groups created from survey activity
Using these survey tools in conjunction with MA Professional's email marketing and marketing automation, provide a venerable toolkit to engaging and measuring your audience.
- Diverse Question Styles - You can choose from a variety of question types, including multiple choice, short answer, yes/no, and more.
- Flexible Survey Format - Present each question on its own page, or group them together for strategic purposes.
- Conditional Branching - Target the right questions to the right responders. Leverage participants’ previous survey answers to dictate their unique survey question path. This enables you to ask follow-up questions to specific participants.
- Complete Customization - Tailor the look and feel of your surveys to include custom logos, graphics, colors, and instructions.
- Detailed Reporting - View multiple reports on survey respondent’s individual or multiple answers.