Google Analytics is a tool that many organizations use to track their web visitors. You can include the use of hyperlinks in an Marketing Automation Professional (MA Professional) mailing to track in Google Analytics, furthering your understanding of your audience. Let’s look at a high-level view of how MA Professional works with Google Analytics.
Add a Domain
To work with Google Analytics, you'll need to add the domains that you want to have tracked. Any added domains are appended with the necessary Google Analytics tracking codes. Essentially, by adding domains, you are telling MA Professional to add the tracking codes so that the data gathers in Google Analytics.
- Navigate to Admin > Setup > Google Analytics to add domain(s).
- Click Add Domain.
- In the Add Domain pop-up, enter all necessary information. When complete, click OK.
The information saves and is ready for Google Analytics use.
- You can click Add Another Domain to add more domains as you've done above.
Google Analytics can be overwritten in individual mailings in the Set-Up tab.
Domains added enable MA Professional to automatically add the Google Analytics tracking fields at the end of the hyperlink in a mailing or template. The values entered with the domain are used as brand-level defaults for all mailing and template hyperlinks for the listed domains. Users with the MA Professional Google Analytics permission can override these brand-level defaults in an individual mailing's properties.
In order for the tracking to occur, the domain to be tracked must exactly match what is in the mailing or template; this is particularly important if sub-domains are used. Domain that are entered using the www.domain.ext format support mailing and template hyperlinks in the http://www.domain.ext, https://www.domain.ext, and www.domain.ext formats.
Note that www.domain.ext is not necessarily the same as domain.ext. You must use the appropriate URL for your website.
Also, keep in mind that MA Professional only supports Google Analytics fields without spaces. If you enter spaces in any fields (Source, Medium, Name, Term, or Content), the text version of the mailing will display the URL with the corresponding space, thus breaking the URL.
MA Professional does not alter any hyperlinks you manually edit to include Google Analytics fields (in a mailing or template).
Make sure that you coordinate with your web-tracking resources when you set up domain information. The information will flow from MA Professional to Google Analytics, and you want everyone involved to understand the flow.