The Answer Marketing Questions reports are best used with specific filters. When you set your filters, always consider finding a way to create results that give you an "apples to apples" style comparison; look for ways to base different reporting results on the same criteria. Whenever you have several reports and find that the selected criteria provide some variation, you'll also find valuable insights.
View the Answer Marketing Questions Reports
- Navigate to Mailings > Reports > Mailing Summary Report (or navigate to Mailings > View Mailings and click Reports in the upper right corner).
- Click the View Reports tab.
- Expand the Answer Marketing Questions folder in the Reports panel and you'll have access to the Answer Marketing Questions reports.
Click the topic links below to learn more about these reports.
Download and Print the Report
After you've reviewed a report, you can download it as an image file or a document, or print it on the spot. Click the Menu icon in the lower right of the report and select one of the options.
Best Day To Send
What if you were able to see the best day of the week for sending your mailings? If you've been sending for some time now, look no further than the insights from the Best Day To Send report. By reviewing the report, it becomes clear which day or days have the peak performance with regards to click rate and open rate.
Best Time To Send
What if you were able to see the best time of the day to send your mailings? Grab the Best Time to Send report and you'll uncover the insights that you need. With this report, you'll be able to infer which times of the day bring peak performance with regards to click rate and open rate.
Now that you've seen the trend for the best send time, you can have your mailings delivered accordingly to maximize the open rate and click rate. Test this by running this report and noting the stats. Send more mailings and then come back to this report to update the stats. Is your original "best time to send" still accurate or is it time to revisit the send times?
Best Subject Line Length
Subject line length is always an interesting topic for analysis. If you have more than a handful of mailings to keep an eye on, look no further than the Best Subject Line Length report to gauge whether a longer or shorter subject line resonates better with your audience.
NOTE: You'll see your winning character lengths for subject lines with regards to open and click rates.
The subject line is one of the first impressions that dictates email opens. Aside from the content of that subject line, there is also the matter of how long it is. Take this into consideration as you work to achieve peak performance for your mailings.
Best Number of Recipients
If you are noticing that audiences of a certain size are achieving the highest opens and click rates, then it might be a good opportunity to narrow (or broaden) your mailing recipient numbers. For this insight, look no further than the Best Number of Recipients report. In fact, this report really adds value when you examine cross sections of your target groups. Wide variations in recipients helps determine whether larger target groups or smaller target groups are ideal.
NOTE: You'll see some level of correlation between how many recipients of your mailings relate to how well the mailing performed, with regards to clicks and opens.
Knowing the various audience sizes, and which tend to work better for your organization, can be a game changer. This information allows you to optimize the size of your target groups based on the demonstrated actions from your subscribers.
Best Number of Links
The effective use of hyperlinks is often a critical factor in the ability of a mailing to engage a reader. How many hyperlinks work best for your audience? How can you figure that out? Correlating the number of links in a mailing to an open rate and a click rate is a great analytical tool. If subscribers are expecting plenty of opportunities to click, you'll definitely want to know. This information is available to you in the Best Number of Links report.
NOTE: You'll see an open rate and a click rate attached to a number or a range of numbers of links in the mailings you include in this report.
Having a variety of links for your subscribers to click may help or harm how you are communicating with your audience. The opportunity to understand your subscribers' behavior around links dramatically increases when you use this report.
Best Mailing Size
It may take some time to understand if you have a correlation between email size (in thousands of characters) and open rate and click rate. Do your subscribers respond better to your mailing if they know they can expect more content? Or do they lose interest because there's too much content to get through? Regardless of the reason, you can get the insights you need from the Best Mailing Size report.
This report is especially useful when you want to see a "text density" view. If you send the same number of words each time, you probably won't get much value from this report. However, if you vary your stories, then you'll find this report provides great data about how your subscribers interact based on the number of words.
NOTE: You'll see an open rate and a click rate attached to a value of the size of your email (in thousands of characters).
It may be best to run this report based on one mailing at a time so that you can analyze how your subscribers react to mailings with more content compared to mailings with less. If you manage to send out a lot of content and still get a lot of click-throughs on your mailing, then you know you are doing things correctly. Otherwise, maybe your mailings need to thin out the content so the good stuff really shines.