The Mailing Summary Reports include numerous reports that give you a variety of ways to dissect your mailings so that you can, if necessary, change your practices and tactics to have more successful mailing campaigns.
NOTE: References to Message Summary Reports reflect a current rebranding initiative. Message Summary Reports and Mailing Summary Reports refer to the same set of reports with the same options and functionality.
Access the Message Summary Report
Classic admin interface
- Navigate to Mailings > Reports > Mailing Summary Report.
New Admin Experience
- Navigate to Messages > Reports > Message Summary Reports.
After filtering the messages for which you're interesting in viewing data on the Select Messages tab, click View Reports. The reports discussed in this article can be found in the Examine Tabular Results folder.
TIP: For all of these reports, you can click the Columns button above the list to control which data columns are displayed. This enables you to fine-tune the precise data you want before exporting.
This list of mailings is organized by mailing name so that you can see important information such as number of recipients, and subscriber-based data (opens, clicks, and mobile users) comparison for similar types of mailings. Use this report to help assess how your mailings have performed.
This list of mailings is organized by week, so that you can see how many mailings you've sent each week, which weeks performed best, whether your mobile audience has increased over time.
TIP: As you review these data, keep in mind that vacations and holidays could impact these results.
This list of mailings is organized by month, so that you can see how many mailings you've sent each month, which months performed best, whether your mobile audience has increased over time. This table makes it easy for you to do a year-to-year analysis for any month, which can be helpful for future projections.
This list of mailings is organized by quarter, so that you can see how many mailings you've sent during each quarter over the past few years, and in which of those quarters you had your best open and click rates. This table makes it easy for you to compare the quarters of each year, as well as the same quarters across multiple years — and to then quickly generate reports.
This list of mailings is organized by year and gives you the high-level view of how many mailings you've sent per year over the past few years, and the "success" of those mailings in terms of open and click rates. This table is especially useful for tying together all your mailings metrics for a tidy year-end "wrap-up" report.
Share the Tabular reports
In all of these reports, you can click the Export button above the list to share the report with colleagues. Then, click Download Excel File in the resulting pop-up.