If web tracking is not behaving as expected in Marketing Automation Professional (MA Professional), you may need to make additional changes to your configuration. Below are some frequently asked questions with potential solutions.
|Why am I not receiving data from my site (according to the Web Tracking Setup page)?||
There are a few probable reasons:
|Why are there no Known Users showing up in my Web Tracking reporting?||You'll need to send a mailing to your subscribers that contains at least one link to the website that you're tracking in order to collect Known Users in MA Professional. When subscribers click a link to your website, MA Professional will add two parameters to the end of your URL. Those parameters are analyzed by the Web Tracking codes to add cookies into the browser to track all future visits by the subscriber in question.|
|Is it possible that a Known User may become an Unknown user?||Yes. If users switch to another web browser, then the Web Tracking cookie that was stored upon clicking on your mailing is no longer available. They will need to click on another link in one of your mailings to view in the new browser so that they get the proper cookies added for your web site. For example, if a user switches from Firefox to Chrome, the cookies will only exist in Firefox (not in Chrome) and the user cannot be tracked until he or she clicks a link and views that mailing in Chrome.|
|In Web Tracking Setup, my site is showing up as red and Not Receiving Data. We changed nothing on our site – why is this the case?||
MA Professional monitors information over a 24-hour period. If a user visits your site at 10:00 am and then leaves at 10:05 am (and no one visits thereafter for 24 hours), your site will indicate that you are not receiving data by 11:05 am the next day.
Try visiting your own site. If this does not change things, you may have it configured to ignore your own IP, so visiting your site from an alternate site or from a mobile device may work. If you're still having difficulty, there may be a configuration issue. Create a case for additional help.
|Why are my Interactions and Purchases not showing up in my Web Tracking Report?||
There is a slight delay between when the data gets sent from your website and when MA Professional reflects these activities. This delay can take up to a few hours.
If the delay is not affecting the activity, there are additional considerations: