In addition to the other Admin reports you can run as a Super Administrator, you have access to two additional reports in the Admin interface.
Access Site Traffic and Ads Reports
- Access the Admin interface.
- Navigate to Pages > Reports.
- Click the Site Traffic and Ads tab.
Ad Click-Through Report
This report provides information about each (email- or web-based) ad that was clicked during the specified date range.
To generate a report:
- Specify a date range in the date fields.
- Click View Report in the upper right.
The report displays on the page.
| Report | Description |
|---|---|
| Ad Name/Identifier | An optional custom identifier for the ad. |
| Click-Through Date | The date and time the ad was clicked. |
| Clicked By | The name of the user that clicked on the ad, presented as a link to their community profile. NOTE: Website clicks record information of logged-in users only; non-authenticated users are not recorded. |
| Type Of Ad | The type of ad, such as Microsite Ad or Community Ad. |
| Source Type | The source (email or website) of the ad that was clicked. |
| Referrer URL | The URL of the Discussion thread that contained the ad. NOTE: Email click-throughs do not have URLs, so nothing is recorded. |
| Target URL | The URL that is embedded in the ad. |
TIP: Click the floppy disk icon to access a list of export options.
Microsite Traffic Report
This report displays as plotted-graph charts that display the number of views per day and unique visitors per day within the selected date range for the selected microsite. The report also shows bar charts that display the top 10 referrers and most viewed pages; you might have to click to page 2 to see the latter.
NOTE: Traffic data is available for the past 31 days only.
TIP: This report can also be run on the Site Admin > Traffic page. See View Your Site's Traffic Report.
To generate a report:
- Select a site from the dropdown. (You can select your main site or any associated microsite.)
- Click View Report in the upper right.
The report charts display on the page.
TIP: Click the floppy disk icon to access a list of export options.