As the focus on data-driven marketing strategies has grown, so has increased the demand for Higher Logic Thrive Marketing Enterprise (Thrive Marketing Enterprise) to integrate with Association Management Systems (AMS).

To facilitate Thrive Marketing Enterprise integrating with external AMS databases, Higher Logic has made available the Universal Webservices platform. Universal Webservices provides an integration process in which Thrive Marketing Enterprise does most of the heavy lifting and relies on the partner to do only the very last mile.

This simplifies implementation and results in much quicker turn around and a substantially lower requirement of development resources on the partner side.

Integrations points

Universal Webservices supports four points of integration:

• Data upload - Automates the running of a query or list in the AMS and returns recipient data to Thrive Marketing Enterprise.
• Tracking - Writes engagement data (sends, bounces, clicks, opens, website visits) from Thrive Marketing Enterprise to the AMS.
• Subscription management - Users can leverage unsubscribe activity via an opt-out link or preference-management page that passes subscription data to the AMS.
• Inbound marketing - New prospects that complete a Thrive Marketing Enterprise Landing Page can be created in the AMS.

To have your AMS platform build to Universal Webservices, create a case with Higher Logic Support.

Additional resources

• Download the installation materials from Universal Webservices Installation Materials.
• Download the encryption tool from Universal Webservices Encryption Guide.