As the focus on data-driven marketing strategies has grown, so has increased the demand for integrations between Higher Logic Thrive Marketing Enterprise (Thrive Marketing Enterprise) and Association Management Systems (AMS).

To facilitate the integration process between Thrive Marketing Enterprise and partner platforms, Higher Logic has made available the Universal Webservices platform. Universal Webservices provides an integration process, with Thrive Marketing Enterprise doing most of the heavy lifting and relying on the partner to only do the very last mile. This simplifies implementation and results in much quicker turn around and substantially lower requirement of development resources on the partner side.

Integrations points

Thrive Marketing Enterprise's Universal Webservices supports four points of integration:

• Data upload - Automates the running of a query or list in the partner AMS and returns recipient data to Thrive Marketing Enterprise.
• Tracking - Brings engagement data (sends, bounces, clicks, opens, website visits) from Thrive Marketing Enterprise back into the AMS.
• Subscription management - Allows users to leverage unsubscribe activity via an opt-out link or preference-management page that passes subscription data to the AMS.
• Inbound marketing - New prospects that complete a Thrive Marketing Enterprise Landing Page can be created in the AMS.

To have your AMS platform build to the Thrive Marketing Enterprise Universal Webservices, create a case.