As the focus on data-driven marketing strategies has grown, the demand for integrations between Marketing Automation Enterprise (MA Enterprise) and AMS platforms has increased dramatically. Once a convenient time-saver, database integrations are now a must-have for all marketing teams, especially those that rely on Marketing Automation for their inbound and outbound marketing campaigns.

To facilitate the integration process between MA Enterprise and partner platforms, Higher Logic has made available the Universal Services platform. Universal Services provides an integration process, with MA Enterprise doing most of the heavy lifting and relying on the partner to only do the very last mile. This simplifies implementation and results in much quicker turn around and substantially lower requirement of development resources on the partner side.

Integrations points

MA Enterprise's Universal Services platform supports four points of integration:

• Data upload - Automates the running of a query or list in the partner AMS and returns recipient data to MA Enterprise.
• Tracking - Brings engagement data (sends, bounces, clicks, opens, website visits) from MA Enterprise back into the AMS.
• Subscription management - Allows users to leverage unsubscribe activity via an opt-out link or preference-management page that passes subscription data to the AMS.
• Inbound marketing - New prospects that complete an MA Enterprise Landing Page can be created in the AMS.

To have your AMS platform build to the MA Enterprise Universal Webservices, create a case.