As you run campaigns, the results of each campaign are compiled in a dedicated report. You should review the report data in order to:
- understand subscriber engagement (e.g., opens and clicks);
- compare your results with established benchmarks; and
- determine whether you're achieving the goals you've set for the campaign.
NOTE: This article provides an overview of Campaign reports. See Campaign Reports for a comprehensive look at the reports and their features and data.
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Access report data
- Access the Admin interface.
- Navigate to Campaigns.
- Click either the Active or Archive tab.
NOTE: Reports for Active campaigns display current data. Because the campaign is still active, these results change over time as contacts go through the campaign. On the other hand, reports for Archived campaigns present data that will not change unless the campaign is reactivated and additional contacts go through it.
- Hover over the menu icon to the left of the campaign and select Report.
Report tabs
Overview
Displays basic campaign details such as type, activation method, a summary of contact activity in the campaign, and the familiar benchmarking info for the Open, Click, Delivery, and Unsubscribe rates (click Benchmarking Details in the Campaign Delivery and Open Metrics section to compare your campaign's performance metrics to the benchmark of similar organizations).
NOTE: If a goal has been set for the campaign, a "progress meter" also displays on this tab. Learn about goals in Campaign Goals.
Flow
Displays the canvas view of the campaign.
Subscribers
Lists the subscribers and testers who have gone through, or who are going through, the campaign. Use the buttons above the list to search, access the column chooser, and export the list to Excel, and use the menu to the left of the campaign name to access more information.
Mailings
Lists the messages used in the campaign, as well as information on recipient actions. Use the buttons above the list to search, access the column chooser, and export the list to Excel. Select multiple messages and click Compare to see a comparison, and use the menu to the left of the campaign name for the Edit and Report options.
