NOTE: Tracking information in Impexium is not written back to Impexium; it is an embedded page that only displays Engagement Campaigns (Lead Scoring).
This article details the integration between Higher Logic’s Enterprise Communication platform (Real Magnet) and the Impexium AMS.
The integration ensures that the most up-to-date data is available for sending communications and influencing the marketing initiatives within MA Enterprise.
Profile and Demographic Data Synchronization
The MA Enterprise platform will synchronize data periodically and in real-time.
- Queries created in Impexium are the easiest way to define a segment and have it synchronized within MA Enterprise. This configuration allows for any demographic or profile data points to be available to MA Enterprise. In addition, the synchronization can be scheduled to run weekly, daily, or hourly. It also allows for real-time data synchronization when a message is scheduled to the segment (known as sync-on-send).
Impexium Interface for Queries
MA Enterprise Impexium Integration Interface
Common Query Locations
The MA Enterprise integration supports many different modules within Impexium. The different query targets will be available to select from within MA Enterprise.
- Since Impexium is typically the authority of your data, MA Enterprise's default setting is to overwrite existing data based on the unique identifier. Both the overwriting action and the unique identifier can be decided during the implementation phase of MA Enterprise or during the integration installation phase.
Marketing Automation Engagement Metrics in Impexium
Tracking information in Impexium is not written back to Impexium; it is an embedded page that only displays Engagement Campaigns (Lead Scoring).