NOTE: Tracking information in Impexium is not written back to Impexium; it is an embedded page that only displays Engagement Campaigns (Lead Scoring).
This article details the integration between Higher Logic's Communications Enterprise (Real Magnet) and the Impexium Association Management System (AMS).
The integration ensures that the most up-to-date data is available for sending communications and influencing the marketing initiatives within Communications Enterprise.
Let's look at some of the features.
Profile and Demographic data synchronization
Communications Enterprise will synchronize data periodically and in real-time.
- Queries created in Impexium are the easiest way to define a segment and have it synchronized within Communications Enterprise. This configuration allows for any demographic or profile data points to be available to Communications Enterprise. In addition, the synchronization can be scheduled to run weekly, daily, or hourly. It also allows for real-time data synchronization when a message is scheduled to the segment (known as sync-on-send).
NOTE: If you are encountering failed nightly pulls of your data, it's possible that there are pre-configured upload limitations. Check with your Impexium support team to see whether this is the case; you might have to reschedule your upload time.
Impexium interface for Queries
Communications Enterprise-Impexium Integration interface
Common query locations
The Communications Enterprise-Impexium integration supports many different modules within Impexium. The different query targets will be available to select from within Communications Enterprise.
- Since Impexium is typically the authority of your data, Communications Enterprise's default setting is to overwrite existing data based on the unique identifier. Both the overwriting action and the unique identifier can be decided during the implementation phase of Communications Enterprise or during the integration installation phase.
Communications Enterprise engagement metrics in Impexium
Tracking information in Impexium is not written back to Impexium; it is an embedded page that only displays Engagement Campaigns (Lead Scoring).